3 Reasons Why People Like List Posts More
August 13, 2007
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Before I talked about why you should write a pillar post. The content of pillar posts is often put into list format, but pillar posts are also a whole lot longer and their content should usually be timeless. Pillar posts in the form of lists are a lot more popular and successful. In fact, any kind of list post, long or short, is more popular overall. People like lists more! You might be wondering why, and if you are, I have some answers.
- People are lazy. You know it’s true. I’m very lazy, and I can safely bet that you are to at least some extent. Everyone is. And since people are lazy, they often scan posts. Who wants to read a post full of huge, chunky paragraphs? People much more prefer to be able to read a list, which they can skim through easily while still taking in all of what you’ve written.
- Lists are more organized. With a list post, your blog looks clean, organized, and professional. And again, I can make a safe bet: Most people will like reading a blog that isn’t messy and boring. I’m one of them.
- You seem like you’ve worked harder. When you write a list post, it makes you look like you put a lot of thought into your topic. Lists clearly state all your ideas and they make it seem that you’ve come up with a lot of reasons to support what you’re talking about. In paragraph form, it just doesn’t look as impressive.
And those are only some of the reasons why people like list posts more. And of course, if you write a post that people are going to like and it’s proofread and of good quality, then think about the great linkbait it will be. People love linking to list posts, myself including!
I definitely think at least one out of ten of all your posts should be lists. But don’t overdo it! Too much of a good thing is bad. ;)
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