Adsense Isn’t Enough To Make Money Online
August 26, 2007
When I first started my blog, I envisioned using Google Adsense, and only that, to make a very decent profit. But early on I learned that Adsense isn’t enough to make money online – in fact, it will probably be one of your lowest earners.
Adsense was big in its day, but now it is slowly fading out of the picture as paid reviews and selling banners and text links come in and take its place. The majority of people avoid ads like the flu and don’t want anything to do with them, and most Adsense blocks stand out like a sore thumb. Only the very famous bloggers made a good income with Adsense, and even then, it’s not as much as you might hope for.
With Adsense, you don’t earn that much per click and the ad block is taking up a huge amount of valuable space that you could be using for something else and making more money with. For example, if you have an Adsense banner in your sidebar, you could remove it and replace it with text link sales, which will benefit others more and make you more money.
If you’re a beginner to blogging and have just started, then Adsense might be your only bet. You can’t sign up for PayPerPost until your blog is 90 days old, and no one will be willing to buy text links, banners, or reviews from a brand new blog. So if you’re just starting out, Adsense could be one of the only way to go.
But if your blog is a few months old and you get a nice amount of traffic, have a decent subscriber count, and have PageRank, then it may be time to ditch the Adsense and try something new. People will be willing to buy advertising from you, so not only are you making yourself more money, but you’re helping other bloggers and webmasters out and giving them traffic and a secure spot in your blog. To see some on ideas on the advertising you can sell on your own, see my post titled Advertising: Cut Out the Middle Man and Make More Money.
Google Adsense has strict rules and it’s easy to get banned when you do nothing wrong. Also, they’re very unpredictable and you can never be sure how much you’re going to make. But if you cut them out and manage your own advertising sales, then you create your own rules and run set prices the way YOU want to it. Not only that, but you’ll be making more. Don’t put all your eggs in one basket, experiment around with your money making techniques, and possibly ditch Adsense if it’s not doing much for you.