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Adsense Isn’t Enough To Make Money Online

August 26, 2007

When I first started my blog, I envisioned using Google Adsense, and only that, to make a very decent profit. But early on I learned that Adsense isn’t enough to make money online – in fact, it will probably be one of your lowest earners.

Adsense was big in its day, but now it is slowly fading out of the picture as paid reviews and selling banners and text links come in and take its place. The majority of people avoid ads like the flu and don’t want anything to do with them, and most Adsense blocks stand out like a sore thumb. Only the very famous bloggers made a good income with Adsense, and even then, it’s not as much as you might hope for.

With Adsense, you don’t earn that much per click and the ad block is taking up a huge amount of valuable space that you could be using for something else and making more money with. For example, if you have an Adsense banner in your sidebar, you could remove it and replace it with text link sales, which will benefit others more and make you more money.

If you’re a beginner to blogging and have just started, then Adsense might be your only bet. You can’t sign up for PayPerPost until your blog is 90 days old, and no one will be willing to buy text links, banners, or reviews from a brand new blog. So if you’re just starting out, Adsense could be one of the only way to go.

But if your blog is a few months old and you get a nice amount of traffic, have a decent subscriber count, and have PageRank, then it may be time to ditch the Adsense and try something new. People will be willing to buy advertising from you, so not only are you making yourself more money, but you’re helping other bloggers and webmasters out and giving them traffic and a secure spot in your blog. To see some on ideas on the advertising you can sell on your own, see my post titled Advertising: Cut Out the Middle Man and Make More Money.

Google Adsense has strict rules and it’s easy to get banned when you do nothing wrong. Also, they’re very unpredictable and you can never be sure how much you’re going to make. But if you cut them out and manage your own advertising sales, then you create your own rules and run set prices the way YOU want to it. Not only that, but you’ll be making more. Don’t put all your eggs in one basket, experiment around with your money making techniques, and possibly ditch Adsense if it’s not doing much for you.

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21 Responses to “Adsense Isn’t Enough To Make Money Online”

  1. Sandra on August 26th, 2007 9:20 pm

    I agree that it is better to divers your online earnings and not solely depend on Google Adsense. But it doesn’t mean that Google Adsense can’t make you a lot of money.

    It really depends on the niche of your site, your traffic, etc. If you have a ‘make money online’ site I am sure you will not get many clicks. It really depends on the type of visitors you get. When you have a ‘special niche’ site it can be very profitable.

    I make more money per month with Adsense than I do with sponsored posts and text links. But like I said you really need to diverse your online earnings and not put all your eggs into one basket. If you do get banned by Google at least you will have something to fall back on.

  2. Tay on August 27th, 2007 1:08 am

    It’s not that I’m saying that Google Adsense won’t make you money, I’m just saying for the majority of people it isn’t enough and they could do better, and in most cases, won’t be your highest earner if you’re trying everything. For me, Google Adsense is still hardly nothing, and it used to be at the top of all my posts. It wasn’t working for me. Other things I try make much more profit.

    But that is true, depending on your niche, some sites will do better than others. However, if you have a block of Adsense advertising, there are chances that that spot could monetized even better. Thanks for sharing your opinions. :)

  3. The good german on August 27th, 2007 9:20 am

    I Agree too, Adsense can make a lot of money but with other adsforms you can earn much more. For Example PPP Affiliate I´ve made a Post on my blog to get referals i´,ve get 12. 12 = $180 in 3 Days only with an post about PPP!
    So don´t only use Adsense!!

    The Good German

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  6. Invroz on September 2nd, 2007 11:11 am

    I’m just stating out as a blogger and so have no choice but to use adsense. For me its too early to see my results. I’ll keep my option open and learn from all of you guys.
    Warmest regard.

  7. Matt Wolfe on September 2nd, 2007 12:14 pm

    Great post. I have a brand new blog and only have AdSense. My first month I only made $10. I also wanted to point out that over at JohnChow.Com, one of the bigger blogs on the internet, he only makes a little over $400 a month on adsense. (That seems small for as big as he is).

  8. Michael from Pro Blog Design on September 2nd, 2007 1:58 pm

    My blog isn’t yet a month old, so it’s too soon to start taking advertising seriously, but I’ve been avoiding Adsense as well. I had it at the very start, because it’s easy to add, but I realised I was making a few dollars with it just, and it made my blog uglier. I removed it, and haven’t regretted that decision yet. :)

  9. Tay on September 5th, 2007 9:33 pm

    If your blog is brand new and people won’t advertise or sponsor on such a young site yet, then Adsense still might not be your best bet. It’s unattractive and a new blog will make hardly any money with it. Advertise your affiliate links, etc. instead!

    But once you’re capable of getting people to buy links and ad spots on your site, then definitely do out with the Adsense in your sidebars and layouts. You could better use and monetize that space by selling it to your readers and advertisers. Not only do you get more money, but you’re creating bonds, sending traffic to other “real” people, and more.

    Also like Matt Wolfe pointed out, take a look at the earnings of JohnChow.com. He’s one of the biggest blogs in this niche (and still huge out of all the blogs in the world anyway). And he doesn’t even make enough, with only around $400 a month. You think you can beat him? Good luck! ;)

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  15. Rirara on April 9th, 2008 3:21 pm

    Not exactly agree. It depends on the type of site or blog you have and a lot of other things. Some people make fortune with adsense.

    Rirara’s last blog post..The Elder Scrolls IV: Oblivion

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  17. ian@small hosting on September 28th, 2008 9:22 am

    Interesting post that you said adsense is not enough. When I see other popular bloogger’s blog, they usually don’t use adsense to monetize their website.

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  18. Tay on September 30th, 2008 11:03 pm

    Adsense can be used to make a proper income, although usually never in this niche. In this niche, not only do readers don’t click on ads, but clicks aren’t worth as much. This is something I will discuss in the future, most likely.

  19. George on March 1st, 2009 6:12 am

    This post is an eye opener for many.Everyone one (including me sticking aroung adsense only)

  20. mythreya on July 30th, 2009 6:56 am

    I got banned by adsense for no fault of mine.Initially I felt let down after reading your post I got some hope.so Iam looking for adsense alternatives.

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