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Advertising: Cut Out the Middle Man and Make More Money

August 13, 2007

When you use other programs like Smorty, PayPerPost, and ReviewMe, you’re either following someone else’s strict rules, having a huge percentage of your earnings taken from you, or hardly making anything at all in the first place. Why let some company control your advertising, reviews sales, AND how much you’re paid for it? My advice: cut out the middle man.

Basically, that means that you shouldn’t use these other programs (or at least, they shouldn’t be all you use). What you SHOULD do is set up your own advertising system. Set up a contact or payment form and offer links for sale at the top of your sidebar. Do a review system where you offer to review a person’s site and create a buzz and get traffic for them, for a set price.

When you use ReviewMe, they take half of the money you make and put it in their own pockets. Think about it: with your reviews and advertising, you could be making twice as much!

So instead of relying on those money-hungry companies, cut them out altogether. Offer the advertising on your site and set up a Paypal button and form for payment. Here are some suggestions for advertisement you can sell on your site to make you some cash:

Reviews. Everyone loves having their site reviewed by a good writer. When you review, describe the site. Tell what it’s about and list what you like about it and what could be improved. If your site is small, ask for no more than $20 for the review. If your site is average, $40-$70. If you have a site with a high PageRank and a lot of traffic, you can demand even more.

Banners. You can set up a banner space in your sidebar where you either feature either one larger banner or around four smaller ones. OR, you can add a banner somewhere in each post, like the bottom, and sell that out to one person. You can make the banners last a week, two weeks, or a month. The bigger the banner, the exposure of its placement, and how long it is up on your site determine the price along with your PageRank, traffic, etc.

Links. The cheapest of all but in my opinion, easiest to sell and manage. Set this up in the top of your sidebar (or some other very prominent place). Decide how many slots will be open (5 links at a time, 10 links, etc.) and also decide how long they’ll be up. One week? A couple? Then sell the links for anywhere from $5 to $20, and even more if your site is big.

Be creative and come up with your own advertising ideas. After all, that’s why you’re cutting out the middle man: so you can do it your way! And even if you’re managing your own ads and reviews now, it’s still okay to do a PayPerPost opportunity every now and then. Don’t put all your eggs in one basket. And remember, be reasonable and don’t charge too much!

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Comments

9 Responses to “Advertising: Cut Out the Middle Man and Make More Money”

  1. Webd360 on August 16th, 2007 4:19 pm

    The problem with this is that cutting out the middle man may get you a lot less exposure and hence, less chance of people buying ads. The reason sites like reviewme and text link ads are so popular is because of the huge marketplace they have. One thing you can do is try free marketplaces, such as the bustling one over at digital point. If you have a very popular site then you might not have to worry about exposure because your readers will probably just create it for you. It depends, everyone should experiment and see what works best for them.

  2. Tay on August 16th, 2007 6:32 pm

    That is definitely true, but I still think you will benefit more if you do not use these advertising companies. If people plan to order a ReviewMe review from you, they are more likely to do it from the banner on your site instead of the marketplace. So why not create your own advertising system for them to see on your site instead? You won’t have to link to another site, you create your own rules, and you keep 100% of the cash. Of course there are the downsides, but there are pros and cons to everything. And in this case, I believe the pros outweigh the cons. But I do agree with you, people should test out different things and see what works for them. :)

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