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Why You Should Write a Pillar Post

August 3, 2007

What is a pillar post? A pillar post is a post that is very long, instructional, and is usually a list (or at least that’s what I like to call it). A pillar post can take many, many hours and up to days to write, but they are definitely worth it. On July 18 I published a post called 75 Ways to Increase Your Site’s Traffic. I like to refer to it as a pillar post. It is a list of 75 items and is instructional, telling you how to get more traffic to your site or blog.

You should write one because people love posts like that. They can get so much from it and they can tell you are very serious about what you’re doing. I’ve gotten more comments on that post than any other, and also more people have linked to it.

Pillar posts are not hard to write. No matter what your niche, a pillar post cannot be very hard to write, or even to come up with an idea for one. True, they might take awhile, but they aren’t hard. For my pillar post, I chose a very general topic in my niche: increasing traffic. Choosing a general topic makes it a lot easier and lets you have more to write about, and that’s essential for a pillar post. All you have to do is think up what your post will be about, and then brainstorm all the items in the list.

When you write a pillar post, and if it’s a decent one, you will receive many links from it and lots of comments. Just be sure to proofread it as best you can before you publish it and make sure it makes sense, because if it doesn’t, you’ll lose valuable links.

So good luck writing your pillar post – that alone will get you more traffic to your blog! If you have any questions about pillar posts, ask in the comments and I will answer as soon as I can – I’m leaving for vacation early in the morning of August 4. :)

Thoughts Aside

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16 Responses to “Why You Should Write a Pillar Post”

  1. Markk on August 3rd, 2007 8:52 am

    I think you’re right about this.High quality epic posts get a lot of attention.

    BTW: I tagged you! See the following for details:


  2. Tay on August 3rd, 2007 2:26 pm

    Thank you, I’ll check it out and if I decide to do it will probably be after I get back from vacation. :)

  3. Glen Allsopp on August 4th, 2007 6:07 am

    You really need to do your research and make sure you can market it well once your wrote the pillar post to make it take effect.

    My last one (on another blog) got stumbled pretty well (over 1k uniques) so if the content is good the traffic will come

  4. Francesco | Guadagnare on August 7th, 2007 2:16 pm

    Good tip, how long should a pillar be? I mean, how many character would you say? I will go check out your 75 ways, wow 75, it is probably going to be really long!!!!


  5. Tay on August 11th, 2007 1:31 pm

    Francesco – Sorry I did not define that better. Not all pillar posts have to be extremely long. Their content should be timeless and usually in list format. I’d say over 750 words, but some pillar posts can be quite a bit more than that.

  6. 3 Reasons Why People Like List Posts More | Super Blogging on August 13th, 2007 8:10 am

    […] Why You Should Write a Pillar Post […]

  7. Plan When You Post Before You Publish | Super Blogging on August 20th, 2007 4:40 am

    […] example, if I write a pillar post that I’ve worked really hard on, I would want to avoid posting it on the weekends when people […]

  8. And The Winner Is… SuperBloggingTips.com | Make Money Online Free With Court on August 22nd, 2007 2:05 pm

    […] Why You Should Write a Pillar Post […]

  9. Is my blog getting worse with practice? Or do I need pillar content? | blog to discovery on September 14th, 2007 5:32 pm

    […] Superblogging simply says A pillar post is a post that is very long, instructional, and is usually a list (or at least that’s what I like to call it). […]

  10. A Blog about Nothing | I'd like to offer YOU $100!! on December 15th, 2007 1:21 am

    […] I plan to have it up and running by January 1. It might be up before that depending on how long it takes me to finish up writing the pillar posts […]

  11. Scott on February 13th, 2008 3:00 am

    I’ve been trying to get a couple pillar posts together for my blog as I’ve been reading all over they are very important. I’m glad I came across this blog and I can’t wait too read the 75 traffic tips once I’m done commenting.Thanks for the great information. :)-Scott

    Scott’s last blog post..Cpanel Hosting

  12. Tay on February 14th, 2008 2:06 am


    Yes, they’re extremely important. Pillar post content is the basis of blogs and one of the ways you’ll get a lot of backlinks and recognition. Good luck with writing them, and thanks for your comment!

  13. Scott on February 14th, 2008 7:20 am

    No problem I like the blog. I appreciate getting back to me and I will be looking to learn some more from this blog.Thanks Tay.-Scott

    Scott’s last blog post..PLR & MRR Profits

  14. Tay on February 15th, 2008 2:42 am


    Thanks, I really appreciate it. :)

  15. I Need Your Help | Mindshare Marketing on June 11th, 2008 11:11 am

    […] tell me what chapters to include.  My goal over the next several months is to begin writing ‘pillar posts‘ covering the content you want me to include.  This will give me the chance to flesh out […]

  16. I Need Your Help | Mindshare Strategy on April 25th, 2010 8:48 pm

    […] tell me what chapters to include.  My goal over the next several months is to begin writing ‘pillar posts‘ covering the content you want me to include.  This will give me the chance to flesh out […]

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