Do You Think PageRank Could Be Kaput?
September 25, 2007
It’s now become widespead speculation of many bloggers that PageRank is no more. Other bloggers think that Google could possibly be just updating their algorithm and that is why this update is so belated. Who knows? But now that PageRank is five months overdue, the longest period inbetween updates ever, people are getting worried. CashQuests has a great post titled Google Abandons PageRank that you should check out. Some valid points the author makes includes:
- It has almost been five months since the last update, and usually PageRank updates come every two to three months.
- Updates on the internet usually get faster with time, not slower, especially from big companies like Google.
- Google is completely against paid links and getting rid of PageRank would help to stop the problem, since one of the biggest factors in determining link pricing is PageRank.
These are only some of the great points that CashQuests makes. So considering that Google did do out with PageRank… What would the rest of us do? Now’s the time to be thinking about it. Not only companies like TextLinkAds and PayPerPost will suffer, but so will all bloggers monetizing their sites. As mentioned above, a site’s PageRank is one of the biggest factors in determining text link advertisement sales.
It’s time to start thinking about how else you could monetize your blog, especially if you rely on PageRank to get more money with your advertising. There are so many other reliable ways to prove your blog is a great one for sponsors to advertise on. Your RSS subscriber count is a fantastic way. In my opinion, it could be a lot better than PageRank. PageRank counts your number of incoming links, but RSS subscribers are for real. That count displays how many loyal visitors you have that read your content every single day. Advertisers would surely be interested in those numbers.
Besides your RSS subscribers, consider how many unique visitors and pageviews you get daily. Take screenshots of the graphs of your statistics and place them on your advertising page. Any future sponsors would love to know the traffic you’re receiving! If you have a good, low Alexa number then display that too – but if you don’t, that’s okay. Alexa is not the most reliable source of information as their data isn’t tracked equally for everyone.
If PageRank is kaput, another way to lure advertisers in is to have testimonials from past sponsors who have really enjoy and benefited from advertising on your site. This way new advertisers will know that their money will be worth it.
Hopefully from reading above you’ve figured out ways to earn more money on your blog based on factors besides PageRank. No one knows for sure yet except those dastardly people behind Google itself, but it’s always best to be prepared for the worst in case PageRank won’t exist any longer.
PageRank being done with is a very logical assumption, even if it’s one most of us would hate. Without PageRank, the majority of bloggers and webmasters would go into a chaotic state. So what do you think? Is PageRank over, or is Google just changing their algorithm and system to base it on other factors besides links? Please share your opinions, and let us know what you would do if Google said PageRank was dead.