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Implement Internal Linking Within Your Blog For Success

October 5, 2007

There are many good reasons to link to your own articles and posts within your blog. Internal linking is very important, and if you’re not doing it then you’re really missing out on the advantages. First let’s review what internal linking is and how you can implement it.

If you write a post, do your best to link to past articles you’ve written on your blog within that post. Instead of writing many new paragraphs to explain something you’ve said before, just refer back to that post you’ve written before on the topic. If you’re writing a list post, such as one to gain more traffic (see, I did it right there!), then link back to other articles where you’ve written about generating traffic to a website. So why should you implement internal linking and why is it so great?

1. You’re giving your readers more information to chew on.

When you link to posts you’ve written in the past, you let your readers see more content they might not have noticed before. Not only are you giving more exposure to your old content, but you are keeping your readers on your blog longer and teaching them even more than you possibly could have otherwise. It’s a win-win situation!

2. You’re getting more traffic.

Dated articles that might not have been seen otherwise are now being pulled back into the picture! When you direct your readers from article to article with internal linking, you are getting more pageviews and exposing them to other content within your site. The more articles your readers see, the better! You get more traffic and have higher chances of receiving backlinks from your visitors’ sites if they notice a post that really stands out to them.

Plus, if you’re writing a linkbait or pillar post (or even just a list post), then it would be very wise to link to some of your other posts within it. Posts like that receive a lot more visitors and if you link to other articles, those have an even higher chance of being clicked on and read as well. Your traffic could end up surging through the roof if you have a really popular post that sends a lot of its traffic to your other posts too!

3. You’re receiving inbound links.

While it’s not as strong as receiving backlinks from other sites, links are links. Having inbound links is definitely a good thing, so link interally wherever appropriate. And not only can you help some of your other posts get more links, but you can link to them using keywords you’d like them to rank well for in the search engines.

4. You’re more likely to catch scrapers.

If you haven’t heard of it before, some people have blogs where they “scrape” content from RSS feeds. They take that content of yours, and that of others, and it is put on their own site. This is stealing. Your hard work is taken away from you while some other blog gets the credit for it. Not only that, but multiple content is produced, which is frowned upon by Google.

Internal linking can help fight against these scrapers. I recently noticed another site was taking content from the Super Blogging feed. I could tell not only because I received the trackbacks for all the posts being linked to, but also especially because when they put my articles on their site, at the bottom they were also linking to my feed post spotlights, which are only visible if you subscribe. (If you want to add links to the bottom of your own feeds, this can easily be done with Feedburner.)

If you link internally, you will get a trackback letting you know some other site is linking to your post. If you look at where your links are coming from, you could catch a scraper like I did. When I see someone else stealing my content and passing it off as their own, I don’t hesitate to let them know that’s not appreciated.

Let’s Wrap It Up!

If the four above aren’t good enough reasons for you to start linking internally to your own posts, I don’t know what else is. Surely you’ve heard it before, that internal linking is a great thing. If you’ve heard that advice in the past, now you’re hearing it again because I want to make sure you know it’s the truth.

Try to link to your own articles whenever appropriate, and if you like even consider doing a monthly review where you link to your best posts over the past month, to gain fresh exposure for those articles and more links. What’s to lose?

But while you should keep it in mind to put internal linking to use, don’t forget that linking to the posts of other bloggers is also vital! If you want more people to notice your blog and read it, you’ve got to be community involved. Here at Super Blogging I link to other blogs whenever their content is fantastic and assists in getting a point across. I also try to do weekly roundups of great posts in the blogging world.

So keep up that great linking, and if you have any questions feel free to ask! :)

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7 Responses to “Implement Internal Linking Within Your Blog For Success”

  1. Heath on October 5th, 2007 10:17 am

    This is a great practice to be in – I try to refer to back posts as often as is applicable – and I’ve even gone backward in time and reverse-referred to posts that happen in the “Future”.

    That way, if a search engine finds something I wrote a year ago, that post might then refer to something more recent and keep people interested.

    One problem I continue to have, however, is that trackbacks still don’t work on my site. I’ve tried just about everything from the wordpress support forums, but if someone links back to a post on my blog, I never see it. I’ve done multiple tests from other blogs I have, and nothing…it’s very frustrating.

  2. Weekly Links << Vandelay Website Design on October 6th, 2007 8:51 am

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  4. Tay on October 8th, 2007 8:21 pm

    @Heath – You know what, that is something I should do as well, what you like to call “reverse-referred to posts that happen in the future”. That’s definitely important, and while it would require a bit more time to go back and sift through old posts, it would be worth it. Thanks for sharing your words of wisdom!

    As for your problem with trackbacks, I don’t know what to tell you. I’m not great with technical stuff and inner workings, to be honest with you. The only advice I would probably have is to go through your options and make sure you have them enabled, but of course you’ve done that already. Maybe some piece in the coding of your blog’s theme is stopping the trackbacks? I wish I could be of more help. Good luck!

  5. Heath on October 9th, 2007 1:16 pm

    No worries – I will keep investigating to see what’s going on, and you’re right, it’s possible that my theme is doing it (which would be sad because it took me forever to find a theme I really liked!).

    As for the reverse-referrals, you’re right – it’s a bit time consuming, but here’s a tip. What I did was look at my webalizer logs to see what posts were being consumed – then went back to those posts from the past to see if they had anything that related to a more recent post. That way I was linking forward from posts that were still getting a lot of hits. That saves time going through your entire archive looking for these opportunities.

  6. Tay on October 9th, 2007 3:37 pm

    @Heath – I hope you get everything worked out with your theme and trackbacks. Good luck!

    Thanks for the advice. I will definitely go back on some of my more popular posts that are still being visited and try to direct some of that traffic to newer posts, too. Thanks for sharing those tips with me. :)

  7. Thomas Sinfield on October 9th, 2007 10:14 pm

    I didn’t even think about internal linking helping to find scrapers! I am going to have to start doing more of it, to find out if anyone is scraping my blog.

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