No matter how popular your site is (or isn’t), you can always make money online with it. If you get less than 50 unique visitors a day or more than 500, there is always going to be someone out there who is willing to promote their product or site on your blog. As long as you price your advertising fairly for what you’re offering, you can make money with your blog.
First, create an advertising page. At the top of the page tell what your site is about and the kind of people it attracts in a paragraph or less. After that, display all of your important stats such as your PageRank, Alexa and Technorati rankings, RSS subscriber count, and the amount of traffic you get on a monthly basis.
Then you’re just going to list what advertising you’re offering to future potential sponsors. My recommendations are selling text link ads, 125×125 banner ads, a prime position 480×60 banner ad on your front page, ads in your feed (as long as you update daily and have a decent subscriber count), and site reviews. List the prices and why the sponsor would want to purchase that advertising method. Don’t overprice - you won’t make a dime if you do!Make sure you include your contact information so anyone can get in touch with you, and explain the payment methods you’re going to accept. Also make clear how long the advertisement will stay on your site and exactly where it’s going to be.
After you have your advertising page up, make a post about it like I did here. Describe the advertising opportunities and how being a sponsor on your blog or site will help the company being advertised. Make sure you include your prices in the post (remember, don’t overprice!) and tell everyone they are a limited time offer, because the prices are only dirt cheap for the first month.
It’s important that you know to cut out the middle man. Companies like ReviewMe and PayPerPost take extra money from you and your advertisers to pay themselves. If you run your own direct advertising on your blog you can be 100% in charge of all your rules, prices, direct negotiating, etc. Running your own advertising is the way to go!
If you have any questions about running your own advertising or making your advertising page, or anything else on this topic, please write me a comment or send an email through my contact form. If you’re not sure how you should price some of your ads, I’ll be happy to help you figure it out. Good luck, and happy blogging!
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Actually, in my opinion, you should only sell ads when your RSS readership is 100+ and when you receive at least a 100 uniques a day…
Great tips. Thank you
Thanks for the info Tay. I’m a novice when it comes to selling ads.
@Ruchir - I respect your opinion but honestly, I think it’s okay for bloggers to make money whenever they can. A lot of what this blog is about is helping people make money online. Even if you have fewer visitors, there’s always going to be someone possibly interested as long as you charge a fair, lower price.
@Steven - Glad you could find the post useful. Do you plan to sell advertising on your site?
Some great tips there. I haven’t achieved enough unique visitors to really think about selling advertising space. I need to learn how to promote my blog more efficiently. I’ll be using these tips if that time comes.
Thanks for the advice. I have a newly redirected site, so I guess my PageRank will be listed on my advertising page as 0!
Either way, I hope I am able to get people to advertise eventually!
yea no will want to advertsise anything on yer site if you’re not pulling in at least 50-100 peeps a day.
@Alex - Don’t worry, the time will come more quickly than you think if you stay serious! Are you using StumbleUpon? In my opinion it is on the best ways to get traffic if you can use it correctly.
@MakeupGirl - Like I said for Alex, no worries. If you keep up the hard work your site will grow quickly, and hopefully we’ll see a PageRank update soon as well.
@ZantrexMan - That’s not true. It’s happened before. There’s always someone out there. If you sell text link ads for a dollar each if you get 50 uniques a day, PEOPLE WILL BUY THEM! I know I would, because a dollar is a great deal no matter what. But also, people won’t advertise on a site if the blogger types like you do, so please keep that in mind as well.
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There’s one kind of advertising that you don’t mention but should.
Sponsored *Archive* posts i.e. someone sponsoring a post that was written in the past. This works well if you have older pages that still have steady traffic. Content is king!
Jacob
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@Jacob - I only listed a few methods of advertising in this post that I recommend and are good ways to use for any blogger. If I had listed all the ways of advertising I could think of then this list would be at least 100 points long.
Your idea is a good one, but it’s only good for bloggers who have popular posts that are still receiving high amounts of traffic. Many bloggers don’t have that. I listed but a few of the simplest, most popular methods of advertising.
However, if I do write a post in the future with all the ways to advertise on a site, your idea will certainly be included!
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