Start Making More Money and Sell Your Own Ads
October 15, 2007
No matter how popular your site is (or isn’t), you can always make money online with it. If you get less than 50 unique visitors a day or more than 500, there is always going to be someone out there who is willing to promote their product or site on your blog. As long as you price your advertising fairly for what you’re offering, you can make money with your blog.
First, create an advertising page. At the top of the page tell what your site is about and the kind of people it attracts in a paragraph or less. After that, display all of your important stats such as your PageRank, Alexa and Technorati rankings, RSS subscriber count, and the amount of traffic you get on a monthly basis.Then you’re just going to list what advertising you’re offering to future potential sponsors. My recommendations are selling text link ads, 125×125 banner ads, a prime position 480×60 banner ad on your front page, ads in your feed (as long as you update daily and have a decent subscriber count), and site reviews. List the prices and why the sponsor would want to purchase that advertising method. Don’t overprice – you won’t make a dime if you do!
Make sure you include your contact information so anyone can get in touch with you, and explain the payment methods you’re going to accept. Also make clear how long the advertisement will stay on your site and exactly where it’s going to be.
After you have your advertising page up, make a post about it like I did here. Describe the advertising opportunities and how being a sponsor on your blog or site will help the company being advertised. Make sure you include your prices in the post (remember, don’t overprice!) and tell everyone they are a limited time offer, because the prices are only dirt cheap for the first month.
It’s important that you know to cut out the middle man. Companies like ReviewMe and PayPerPost take extra money from you and your advertisers to pay themselves. If you run your own direct advertising on your blog you can be 100% in charge of all your rules, prices, direct negotiating, etc. Running your own advertising is the way to go!
If you have any questions about running your own advertising or making your advertising page, or anything else on this topic, please write me a comment or send an email through my contact form. If you’re not sure how you should price some of your ads, I’ll be happy to help you figure it out. Good luck, and happy blogging!