5 Things That Make Your Readers Scramble
November 29, 2007
I’ve come across a lot of blogs in the time I’ve been in this business, and while many of them are great, quite a few aren’t. There are some qualities a blog can have that causes no one to want to read it and everyone to run away shielding their eyes. What if your blog has one of those lethal qualities, preventing you from success?
Photo by Pensiero.
1. You Have Poor Writing Quality. If you’re going to run a website, you need to be able to write, and that is that. You need to capitalize words that need to be capitalized, spell words correctly, and use proper grammar and punctuation where required. Proofreading is always essential - even the best of us make mistakes! If this is a quality you are struggling with, I recommend that you read 10 Tips to Writing a Successful Blog Post.
2. You Sport An Ugly Design. Your design is what makes that essential first impression. If I come across your blog and think it looks ugly, I won’t torture my eyes - instead, I’ll just click right off of your page. Even the most fantastic content in the world will be ignored if it’s presented in a hideous fashion.
There are a lot of things that can make a blog ugly. Mainly, you want it to be organized and not too cluttered (learn how to unclutter your sidebar). You want the visitors to be able to navigate and find what they are looking for easily, and you want nice fonts and colors that complement each other and your site’s theme. Instead of going for intense rainbow colors, try to pick one or two complementing shades for your design and work with them. Instead of using ten different font types, try a couple throughout your blog. Go for balance.
3. You Show Too Many Ads. If a site has more advertisements than their content, I’ll be scrambling FAST. You don’t want a lot of ads, and you want to make the ads you DO have at least look nice. Make sure what you are advertising is relevant to your site, first thing. I see so many newbie blogs with all kinds of affiliate banners for dating sites and things like that - it won’t you earn you money and it won’t do your readers any favors. So ditch a lot of your ads if you have overflow, and make the remaining ones have nice, blending colors. Make them feel like a part of your design! If you have trouble in this area, read Don’t Cram Your Blog With Ads.
4. You Keep Distance From The Readers. I like a blog where the author replies to the comments I make and sends me emails when I have questions or concerns. I like a blog where the author gives back to the blogging community and invites interaction within their articles. Yes, I do like a blogger that is community involved. If you keep a distance from your readers and don’t talk to them, listen to what they have to say, and help them out, then they will maintain a very far distance from your site as well!
5. You Are Boring And Uninteresting. If you don’t offer something unique, why should someone read your blog? Let’s say your site is about training dogs to do tricks - there are thousands of sites like that out there. If the others are more interesting than yours and offer unique services or something that sets them apart, what reason would a person have to read your blog? That’s right - THEY WOULDN’T! Strive to make your site better than the others.
Yes, I could list dozens more reasons on how you can make your readers scramble, but I think you get the point. Look at other sites out there that are successful and see what qualities they posess that you do not. After you identify what you’re doing wrong, you can work on fixing it!
So make sure your style and quality of writing is up to par, that you have a nice design, not too many ads, maintain good relationships with your readers, and have something unique to offer. Also try to be consistent with your posting, provide breaking news first, and make sure the important elements of your blog are easily accessible. Try to limit the errors that arise on your site, and when they do happen, work quickly to fix them. I look forward to hearing any tips you have to offer in the comments! :)
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