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10 Ways To Create Exposure For Your Blog

December 11, 2007

exposure to a blog
Photography by etoile.

Making a blog isn’t only about writing great content. Sure, content is king, but what is it worth if no one is reading it? If you’re writing quality new articles on a daily basis, to get the most out of them you’ve got to make sure they can be seen. Right after maintaining great content, getting exposure for your blog is the most important. So what can you do to get people coming to your blog and noticing it?

1. Comment on other blogs. Being community involved is a very important thing. If you drop by other blogs, especially ones related to yours or in your niche, and leave a quality comment that adds to the discussion, the author of that blog will surely notice what you have to say and visit your own site in return. And besides the blog author, it’s pretty likely that several of their other commentators will see the great comment you left and wonder who wrote it, visiting your site to find out. Caroline Middlebrook has written a great post on blog commenting that you should read.

2. Link to other blogs and sites. I know that personally whenever someone links to me and I get the trackback for it, I will go to their blog to see where exactly that link is coming from. Linking to other bloggers helps to get those bloggers to notice you, and besides that, often times they might return the favor and link back to you in one of their posts, sending more of their readers and more exposure your way.

3. Guest write on other websites. Something I don’t do a lot that I should is writing or guest blogging on other sites. At least once a week you should write up a quality article and have it published on another blog in your niche, thus reaching a whole new readerbase and audience and hopefully extending your own by doing so. Guest posting is probably one of the greatest and easiest ways to get exposure if you know how to write! Read A Guide to Promoting Your Blog Through Guest Posts for more information.

4. Use social media sites. If you’re already writing great posts, then take the time to submit some of them to sites like StumbleUpon.com, Digg.com, and BloggingZoom.com. If one of your posts becomes popular and gets a lot of votes, it can hit the front page, thus sending you thousands and thousands of visitors! After a while of using social media, take some time to figure out what kind of content does best on those sites and use that knowledge to your advantage. Quick Tip: Adding an image to your post and using lists increases its chances of doing well with social media by almost twice as much (as long as your post’s quality is good to start with)!

5. Ask other blogs to link to you. This one is iffy, and you have to do it right if you want exposure and a good reputation. In fact, if you implement this method incorrectly, you could have the opposite affects you were hoping for! The key thing here is to contact other bloggers in your niche, even the big names and the small ones too, and tell them about an article you recently wrote and why it might be helpful for their readers. As long as you are polite and considerate, it’s worth a shot and won’t hurt – you might get some links in return, and even if you don’t you’ll still get the attention of everyone you’ve contacted.

6. Hold a contest or give something away. Everyone loves free things and competitions. If you can come up with a giveaway that provides something people will want, you’ll surely generate some exposure and backlinks to your blog, especially if your contest is well-run and organized. You can give away something like a cash prize, or if you don’t want to spend anything you can write up a GOOD QUALITY e-book or give away a month’s worth of advertising space on your site. This is a surefire way to increase traffic if implemented properly!

7. Create some linkbait. Not everyone is good at creating awesome linkbait, but it’s always worth a try. If you can come up with a new idea or something creative and off-the-wall, you can generate tons of links and traffic. Lists of the top blogs are good ones that often draw in lots of links and visitors. But linkbait doesn’t always have to be some new and fantastic idea, you can also create controversy instead – if your opinion on a topic is different than the opinion of everyone else, say so – and don’t back down from your position!

8. Hold a blog carnival or group writing project. Write a post on your blog asking for all of your readers to submit the best articles they’ve written on a certain topic. Set a deadline, and afterwards gather all the articles you’ve received and create one post linking out to them all. This not only creates a great resource for all of your readers, but gives your other readers and fellow bloggers a chance for some exposure of their own – which they may return by linking back to your resource! I recently ran a group writing project called The All-Time Best Blogging Articles, and it turned out great and drew in plenty of new visitors!

9. Purchase advertising on another blog. If you buy advertising on another site or blog related to yours, you’re going to get exposure and traffic, no doubt about it. Search around and find a quality blog with affordable prices that targets the kind of audience you write for, and purchase a banner or some other form of ad space on that site. If you can find a blog that is willing to write reviews for money, then you can order one of those as well. If people read a well-written, positive review of your blog, then that will increase your exposure and reputation by a mile!

10. Keep writing fantastic content. Like said earlier, if you have great content but no one reading, then there is no point. However, if the opposite is true – you have people visiting your site but no great articles for them to read – then that is even worse. Set yourself a schedule and maintain great content, and no matter what, in time the exposure and traffic WILL come!

Hopefully the above ten tips will help you generate some attention to your blog and get it noticed. As you might have figured out, visitors are one thing and loyal readers are another. It’s important to convert the people who visit your site into people that will come back on a regular basis to read what you have to say: that’s what makes your blog successful! So pick some of the methods above, implement them, and once you start getting traffic to your site make sure you have buttons for people to subscribe to your RSS feed on display in an important part of your blog. (Notice: my feeds are promoted in the top of the sidebar.) Reply to all your comments and emails and keep in touch with your visitors so they’ll be willing to come back to your blog continuously.

Good luck on getting exposure for your blog, and if you have questions or remarks feel free to ask or share what you know in the comments area below.

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22 Responses to “10 Ways To Create Exposure For Your Blog”

  1. Matthew Griffin on December 11th, 2007 8:05 am

    I like your idea of a writing contest. I’ve done most of the other items on your list but I need to get more reader involvement. I think this is just the thing. Thanks for sharing.

  2. Noddegamra on December 11th, 2007 11:14 am

    This is my first time here, you have a great blog!

    This article is really great. It has given me some ideas of the next steps I need to take with my own blog. Thanks for your help/info :)

  3. Heath on December 11th, 2007 3:19 pm

    The one I’m trying to focus on first is the commenting on other blogs. This has been something I am sometimes lax about – I read something really interesting, then move on to the next thing without taking a moment to even thank the writer for providing insight, or some cool new idea that I hadn’t thought about before.

    Some time back, I read about a guy who doesn’t even have his own blog – he actually blogs via leaving comments on other people’s blogs, and he’s pretty popular for it. It’s certainly a way to extend your social network very significantly.

    It’s nice to get a “great post – thanks” but it’s also nice to get a well thought out reply that offers a different opinion/idea.

  4. Tay on December 11th, 2007 11:50 pm

    @Matthew –

    Yes, I’ve discovered that writing contests are exactly the thing for building reader involvement! Not only was I introduced to a lot of great posts, but it gave a chance for the visitors of this site to participate in something fun and helpful. I plan to hold more group writing projects in the future.

    @Noddegamra –

    Thank you! Good luck with your blog and I hope that this article helps you out. If you have any questions or need help with anything, just let me know.

    @Heath –

    Don’t worry, you aren’t the only one. Sometimes I’ll read a post in my Google Reader and have the intention of commenting it, but then I’ll move on and just read something else. I’m always trying to constantly improve though, and I think I’m getting better at commenting, etc. Practice makes perfect!

    That’s pretty cool about the guy who “blogs” by commenting on other sites. I doubt I could do that myself, but it’s interesting nonetheless. Thanks for sharing that with me!

    As for getting a simple thank you on a post or a detailed response, I love both. I like responses that leave some insight of their own and express their author’s opinions, but even the “great post – thanks” comments are nice too. It makes your efforts all worth the while!

  5. jblu on December 12th, 2007 3:30 am

    I like the title of your article…’create exposure’. It gives the idea that you have to take measures to promote your site, meaning you have to go get loyal traffic, it doesn’t just come to you.

    I liked point number 3. Not only do you get exposure from other readers, but you also have the opportunity to network and form a bond with the blog owner who you’re guest posting for.

    Thanks for the tips.

  6. Steven Snell on December 12th, 2007 8:34 pm

    Thanks for the link Tay. I think you hit on all the key points here.

  7. Tay on December 12th, 2007 9:55 pm

    @jblu –

    Thank you. Yes, some people do think thousands of readers will just come on their own by miracle, but you do have to do some work creating exposure and building up traffic.

    @Steven –

    You’re welcome, it’s actually impossible to NOT link to you – your blog is a goldmine of information. Thanks. =)

  8. Grace Smith on December 13th, 2007 4:02 am

    Fantastic article Tay! I can testify that commenting on other websites/blogs can help build your brand and exposure, i have made some amazing contacts just through adding my thoughts to the discussion on an article/post. Also because of this i have been asked for an interview by a very well known blog!

    I would also add that becoming involved in forums is an absolute must, find a forum that is popular and is an authority in your niche and add value there. I have actually found work just by answering questions and being helpful on just a few forums. This is also good for driving traffic, personally i have noticed that whenever i become involved in discussions in forums my traffic peaks.

  9. tommy on December 13th, 2007 4:24 am

    Another great tips Tay, thanks.

    9. Purchase advertising on another blog
    I never spent money on advertisement.
    I don’t know, perhaps I’m just scare or something :D
    Can you write an article on this matter?
    I think people will love to read it.
    I will :)

  10. Tay on December 13th, 2007 5:33 pm

    @Grace Smith –

    Yes, commenting is extremely important. Good for you, that is fantastic! As for using forums, thank you for pointing that one out – that’s one I forgot. I use Digital Point Forums on a daily basis and have driven plenty of traffic to my site doing so, as well as finding new loyal readers. I actually wrote an article about forums not long ago here. I can’t believe I left that one out, thank you. :)

    @Tommy –

    To be honest with you, I never have either. But it’s nothing to be scared of, you just have to look for sites with good quality advertising that isn’t too expensive (like this one). Haha. But I’m going to start purchasing ads on other sites soon, and yes, I will write about it. :)

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  13. Colon Cleanser on February 12th, 2008 8:55 pm

    These are all great tips. I notice that I’m still avoiding to try link bait or paid advertising to promote my blog. I’m doing other 8 very well. Caroline’s post about blog commenting strategy was awesome. I’m still using it.

  14. Tay on February 13th, 2008 2:27 am

    @Colon Cleanser,

    Thank you. I don’t really use paid advertising for this blog a lot, but linkbaiting is definitely something I should do a lot more. It’s nice to hear you’re doing well, and I agree, Caroline’s strategy is great!

  15. Koka on March 25th, 2008 10:06 pm

    You really tend to go the extra mile with your posts. This is a very comprehensive list of tips. I tend to use #1,2&5.

    Koka’s last blog post..The StumbleUpon effect

  16. Tay on March 26th, 2008 10:45 pm


    Glad you enjoyed the post, and thank you very much for the compliment. I appreciate it and I’m glad you liked it. :)

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  20. Devjargon on June 12th, 2008 11:34 am

    I personally comment on other blogs and guest post to get the most exposure. Throwing a contest should only be done once you have a fair amount of exposure. If you throw one and nobody participates its going to hurt your ego.

    Asking people for links, in my opinion, is a bad idea. It’ll annoy people and probably won’t get you that many links.

    Doing interviews with bloggers in your niche is also a good way to get more exposure.

    Devjargon’s last blog post..Response: What a developer needs from their manager

  21. Tay on July 2nd, 2008 3:13 am


    Like I said on the asking for links, it’s iffy and shouldn’t be done too often. I emailed Darren Rowse from Problogger back in the day to share one of my articles with him, and he linked to it – if I hadn’t done that, I would’ve missed out on TONS of exposure.

    Also, if other bloggers politely ask me for links, I’m happy to oblige… so it really depends on how it’s done.

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