Entrecard: Is It Worth It?
February 27, 2008
I have discussed my thoughts on Entrecard before, and I have been using it since early January. There have been a lot of huge fans of Entrecard, those who sort of like it, and then there are those who aren’t impressed. People have been wondering if Entrecard is worth it and if it’s really beneficial to us bloggers in search of more traffic and exposure – either way, most all agree that it’s better than BlogRush. But is that all, or does Entrecard really deserve your time?
The Pros Of Entrecard
Entrecard is a hub full of bloggers and webmasters alike that are looking to snag some advertising space on other sites by purchasing it with their Entrecard credits. And it’s obvious to see why Entrecard attracts so many people. It’s a unique idea with a system that works. The Entrecard interface is easy to navigate and it’s attractive. There are plenty of traffic-driving advertising options, whether it be a 125×125 box on someone else’s blog or any of the choices in their Entrecard shop.
Probably one of the biggest things I like about Entrecard is exposure and ability to find new blogs and meet new people. Even if you don’t advertise on any other blogs at all with your credits, still being seen on the Entrecard site and listed in the directories can increase your exposure and build your brand, especially if you have an interesting 125×125 banner designed to catch attention. I’ve already found several blogs I like through Entrecard itself that I’ve subscribed to. And if others have found my blog through Entrecard this way, I say it’s worth it.
Apart from the unique idea, great interface, and ability for exposure and meeting new bloggers, there’s also the fact that you can advertise on some A-lister sites without it costing you a dime. It could cost you hundreds or thousands to effectively advertise on ProBlogger or John Chow, but if that’s not a possibility then you could do the next best thing and save up a little Entrecard credits to buy an ad space on one of those popular blogs!
The Cons Of Entrecard
The biggest obvious con about Entrecard, and the thing that makes people debate the most over whether this service is worth it, is the quality of their traffic. Even if Entrecard sends you thousands of visitors, that might not mean a thing to you if those visitors aren’t quality. Quality visitors get involved with your site in some way – they read, they subscribe, they participate. And if not that, then they might glance at your site and remember your brand and name in the future. Those would be successful visits.
However, does Entrecard send successful visits? A good way to determine this is to look at the bounce rate (the lower the better) and how long the visitor spent on the site (the higher the better). For me, the bounce rate is 83.95% and the average time spent on my site by Entrecard visitors is :28 seconds. Is that good? No, not really. Most people who come to my blog from Entrecard are arriving to drop their own card and that’s it. Those people are in no way quality visitors. Sometimes the Entrecard user might get involved with my blog, but most of the time that’s not the case.
So Is It Worth It?
I’m still going to say yes, Entrecard is worth your time. Because in all honesty, I don’t spend much time on it at all. All I do is approve advertisers and let the credits build up, and I drop my card on blogs I’m already visiting if I notice they have the Entrecard widget. Then I’ll end up earning plenty of credits, which I can use and spend to advertise on some other cool blogs.
While Entrecard might not generate quality traffic from its actual users, it does create quality exposure. Your site is placed in front of hundreds of other bloggers, whether it be when they’re looking through Entrecard’s directory of sites or seeing you on the other sites you advertise on. Eventually they’ll see your site so many times they’ll remember it. They might curious, check out your site, and find out they like it and become loyal readers.
Besides other people finding your blog, Entrecard is fantastic for finding other interesting blogs as well. Like I mentioned before, I’ve found several nice, informative, and entertaining sites on Entrecard that I’ve now either subscribed to or visit regularly. What if someone finds your own site in that manner as well?
Do you use Entrecard, and do you think it’s worth the time?