hits counter

Entrecard: Is It Worth It?

February 27, 2008

entrecard.jpg

I have discussed my thoughts on Entrecard before, and I have been using it since early January. There have been a lot of huge fans of Entrecard, those who sort of like it, and then there are those who aren’t impressed. People have been wondering if Entrecard is worth it and if it’s really beneficial to us bloggers in search of more traffic and exposure – either way, most all agree that it’s better than BlogRush. But is that all, or does Entrecard really deserve your time?

The Pros Of Entrecard

Entrecard is a hub full of bloggers and webmasters alike that are looking to snag some advertising space on other sites by purchasing it with their Entrecard credits. And it’s obvious to see why Entrecard attracts so many people. It’s a unique idea with a system that works. The Entrecard interface is easy to navigate and it’s attractive. There are plenty of traffic-driving advertising options, whether it be a 125×125 box on someone else’s blog or any of the choices in their Entrecard shop.

Probably one of the biggest things I like about Entrecard is exposure and ability to find new blogs and meet new people. Even if you don’t advertise on any other blogs at all with your credits, still being seen on the Entrecard site and listed in the directories can increase your exposure and build your brand, especially if you have an interesting 125×125 banner designed to catch attention. I’ve already found several blogs I like through Entrecard itself that I’ve subscribed to. And if others have found my blog through Entrecard this way, I say it’s worth it.

Apart from the unique idea, great interface, and ability for exposure and meeting new bloggers, there’s also the fact that you can advertise on some A-lister sites without it costing you a dime. It could cost you hundreds or thousands to effectively advertise on ProBlogger or John Chow, but if that’s not a possibility then you could do the next best thing and save up a little Entrecard credits to buy an ad space on one of those popular blogs!

The Cons Of Entrecard

The biggest obvious con about Entrecard, and the thing that makes people debate the most over whether this service is worth it, is the quality of their traffic. Even if Entrecard sends you thousands of visitors, that might not mean a thing to you if those visitors aren’t quality. Quality visitors get involved with your site in some way – they read, they subscribe, they participate. And if not that, then they might glance at your site and remember your brand and name in the future. Those would be successful visits.

However, does Entrecard send successful visits? A good way to determine this is to look at the bounce rate (the lower the better) and how long the visitor spent on the site (the higher the better). For me, the bounce rate is 83.95% and the average time spent on my site by Entrecard visitors is :28 seconds. Is that good? No, not really. Most people who come to my blog from Entrecard are arriving to drop their own card and that’s it. Those people are in no way quality visitors. Sometimes the Entrecard user might get involved with my blog, but most of the time that’s not the case.

So Is It Worth It?

I’m still going to say yes, Entrecard is worth your time. Because in all honesty, I don’t spend much time on it at all. All I do is approve advertisers and let the credits build up, and I drop my card on blogs I’m already visiting if I notice they have the Entrecard widget. Then I’ll end up earning plenty of credits, which I can use and spend to advertise on some other cool blogs.

While Entrecard might not generate quality traffic from its actual users, it does create quality exposure. Your site is placed in front of hundreds of other bloggers, whether it be when they’re looking through Entrecard’s directory of sites or seeing you on the other sites you advertise on. Eventually they’ll see your site so many times they’ll remember it. They might curious, check out your site, and find out they like it and become loyal readers.

Besides other people finding your blog, Entrecard is fantastic for finding other interesting blogs as well. Like I mentioned before, I’ve found several nice, informative, and entertaining sites on Entrecard that I’ve now either subscribed to or visit regularly. What if someone finds your own site in that manner as well?

Do you use Entrecard, and do you think it’s worth the time?

If you enjoyed this post, make sure you subscribe to my RSS feed!

Comments

30 Responses to “Entrecard: Is It Worth It?”

  1. David Bradley on February 27th, 2008 1:45 pm

    I suspect EntreCard is most valuable among SEO and blogging-about-bloggers community, but would you say it has any really value among niches such as science where few people blog and where they almost certainly will not be aware (in general) about such widgets?

    db

    David Bradley’s last blog post..In What We Trust

  2. Taylor Blue on February 27th, 2008 3:23 pm

    Tay..how do you find out your bounce rate??I get so little traffic from entrecard…but I do like the friendships I have made and people I have met. DOn’t think I will leave though… :)

    Taylor Blue’s last blog post..Dannielynn Resting After Surgery

  3. Sam Freedoms Internet Marketing Controversy Blog on February 27th, 2008 4:16 pm

    So much underestimation of Entrecard going on… it has 2 very major things going for it that override everything else…

    1. It has not promoted clique-type behavior – everyone is equal and earns according to their efforts.

    2. In that environment, the potential from all the new connection is limited only by one’s imaginations.

    In short, if you are an unimaginative person with no marketing skills who likes to find your little clique and then sit and stew in it for all eternity, Entrecard probably isn’t for you.� Otherwise, the sky is the limit if you simply put your thinking cap on…Best wishes,Samps. This article should be of help to newcomers…

    http://controversialmarketing.blogspot.com/2007/12/10-simple-ways-to-squeeze-most-out-of.html

    Sam Freedoms Internet Marketing Controversy Blog’s last blog post..Scientology and The Secret – Perils On the Way to Your First $100 Month

  4. Tay on February 27th, 2008 8:04 pm

    @David Bradley,

    I agree with you, I do think it’s most valuable in this niche. As for other niches where the bloggers aren’t that knowledgeable with widgets such as Entrecard, etc. I would have to say it depends. Personally, I have another niche blog I’m working on and signed up for it with Entrecard, and it’s proved to be pretty successful so far. I’ve gotten a nice amount of visitors and met new people, and it’s probably been more beneficial than otherwise (since the blog is new) because there AREN’T a lot of blogs on Entrecard in that niche and that makes it more tight-knit. In most cases though, it might or might not work out. I would say that that’s an excellent point, but it might not hurt to try Entrecard in a less-popular niche – and if it doesn’t work out, then no harm done. Great point!

    @Taylor Blue,

    I signed up for Google Analytics, which tracks so many areas of your blog or site.

    http://google.com/analytics

    Then you can just view where your traffic is coming from, click on the name of a certain place, and read all aspects from it like how many pages they view, how long they stay, bounce rate, etc. It’s extremely valuable. Let me know if you need any help!

    @Sam,

    You’re right, Entrecard doesn’t promote clique-like behavior and that makes it easy for anyone to use it, even new bloggers, and not automatically be put at the bottom. Imagination is key with Entrecard, I agree. Thanks for your comment and for sharing your article with us.

  5. Strip Blogging on February 27th, 2008 9:53 pm

    Entrecard gets a lot of hype but what has it really done for bloggers other than add a cool widget to a site? I see them everywhere but rarely click on them. I look for other sites that are talked about by bloggers and have some credibility. No Entrecard for me.

    Strip Blogging’s last blog post..Ask the experts: Links to affiliate mastery

  6. Tay on February 27th, 2008 11:07 pm

    @Strip Blogging,

    I’m not sure why you’re asking what it has done for bloggers, since I’ve already listed the pros and why I like it. It’s an excellent opportunity for free exposure, not for advertising on all those other sites and Entrecard widgets (or having people click on those) but for being on the Entrecard website itself.

    I’ve discovered plenty of sites I like through Entrecard, so what’s to say that others won’t do the same for my own blog? Also, just because a blog uses Entrecard also doesn’t mean it has no credibility. ProBlogger uses Entrecard, after all.

    Thanks for your comment and for sharing your opinions though, it’s nice to hear a different point of view!

  7. Sam Freedoms Internet Marketing Controversy Blog on February 28th, 2008 12:26 am

    @stripblogging,

    To answer your question, Entrecard has given people a lot of inflated expectations.� You see, Entrecard has given new bloggers what no one else to date has given them – REAL, interested eyeballs on their site and a community who, almost unanimously, feels inspired and hopeful.You don’t get that with traditional marketers and pie-eyed organizations.Entrecard’s biggest asset to-date has been its hands-off approach.� When owners start getting too involved in everyone’s affairs and trying too hard to please everyone and so on, it gets frustrating… so far, they’ve allowed it to develop into a friendly tribe that helps newcomers.It’s quite awesome and the potentials are unlimited for people with the passion…Sam

    Sam Freedoms Internet Marketing Controversy Blog’s last blog post..Scientology and The Secret – Perils On the Way to Your First $100 Month

  8. Bud on February 28th, 2008 11:37 am

    Tay,Thank you for mentioning me again :). I am partial to Entrecard and will keep using it on my site. I like that I gain new readers from it I just wish my bounce rate was not so high. If my bounce rate would down to 70% I would like Entrecard a lot more. Bud

    Bud’s last blog post..A Few Site Changes

  9. Tay on February 28th, 2008 10:52 pm

    @Bud,

    No problem! I agree with you, the bounce rate is much too high for reasons you also mentioned, that visitors go from site to site just to drop their own cards. This isn’t always the case, but a lot of the time it is, thus a very high bounce rate. But there are definitely the pros to Entrecard, and so far I’ve found them to be worth it for me!

  10. MoiN on March 1st, 2008 7:09 am

    Nice article, Tay. I’m not sure but I wasn’t comfortable with Entrecard … but After reading this and putting some thought into it.. I actually got one last night :)So lets see how it goes..!! MoiN

  11. Tay on March 1st, 2008 7:48 pm

    @MoiN,

    Good luck with Entrecard, I hope you’ll see benefits from using it. And if not, then at least you can say you’ve tried. I believe that to fully know if something works for you you’ve just got to give it a shot. Thanks for your comment!

  12. Tycoon Blogger on March 3rd, 2008 11:01 pm

    Hi Tay
    Im using Entrecard on another blog and I dont think the visits are fantastic.
    I look at Entrecard as just another banner exchange but solely focusing on 125×125.
     
    Hmmmm……Im off to make a 125×125 banner exchange solely for bloggers…..NOONE STEAL MY IDEA!! ;)

    Tycoon Blogger’s last blog post..Download Nine Inch Nails Album for FREE!

  13. Tay on March 4th, 2008 4:40 am

    @Tycoon Blogger,

    Good luck with creating your own program/implementing your idea. Let me know how it goes!

  14. Nathan Blair on March 6th, 2008 12:30 pm

    I’m a niche blogger and so I’ve found Entrecard interesting, but not terribly beneficial for traffic.  Still, I agree with you that I will still use it because it puts my site in front of people and I can find other interesting blogs there. 

    Nathan Blair’s last blog post..The Spring Home & Garden Festival starts today at the South Towne Expo Center*

  15. Tay on March 7th, 2008 3:22 am

    @Nathan Blair,

    Great thinking! Yes, the traffic coming from Entrecard advertising isn’t as valuable as the exposure on the site itself, in my opinion. Just having someone browse through the categories and see your site listed there is beneficial – especially if you have a nicely designed 125×125 banner that makes someone curious enough to click on it after they’ve seen it a few times. I know that’s been the case with me – I’ve found other great blogs that way! Thanks for dropping by and for your input. :)

  16. Manish on March 12th, 2008 3:46 am

    When i read the title of the post i was frustrated bcoz i thought you were going to say it was not worth it and i was frustrated bcoz 1 or 2 month back you were promoting it heavily.I used it on your recommendation and i think its great.

  17. Tay on March 13th, 2008 5:36 am

    Well Manish, I still do think it’s worth it, as you can see. However, since some people have their opinions, I felt it was best to go over both the pros AND the cons – Entrecard definitely has plenty of both.

  18. Kotsengkuba on March 13th, 2008 11:44 pm

    i have installed entrecard on a new site and started monitoring the stats from google analytic and you know what? after i got atleast 30 card drops to my entrecard, the stats coming from entrecard was not showing in my analytics. could it be that some entrecard users are getting a way to drop their cards without actually visiting your pages?i don’t know whether it is an analytics problem or what. i’m still checking it out for more days (or maybe weeks) 

    Kotsengkuba’s last blog post..Get your Paypal account verified with Union Bank EON Debit Card

  19. Crystal on March 15th, 2008 6:50 pm

    I’m quite a fun of Entrecard, mainly because I actually comment on the blogs I visit which, surprisingly, has tons of interesting content.  Otherwise, I would’ve never made it on this awesome blog!

    Crystal’s last blog post..12 Awesome Blog Category Ideas And Others

  20. Tay on March 19th, 2008 9:55 pm

    @Kotsengkuba,

    I don’t think that’s a possibility. First of all, how could they drop their card without visiting their site? Second of all, even if it WAS possible, not all 30/30, 100% of visitors, would know this “secret”. I’m thinking it’s an Analytics problem. Remember that Analytics only updates daily, and also it doesn’t track ALL visitors, because if the Analytics code doesn’t load for any reason it won’t count that pageview. Try using other programs as well as Analytics to get the full picture. Let me know how it goes!

    @Crystal,

    I’m a fan of Entrecard too. It’s helped me to find some other great blogs, just like you said. And thanks for the compliment, Crystal! You found Super Blogging via Entrecard? :)

  21. luq on March 20th, 2008 1:10 am

    i think entrecard is worth it..it brings repeat visitors to ur site who just visit to ‘drop theirs’ but overall it does provide good exposure considering u r getting around 50 visitors a day..nice blog found it off digitalpoint…keep up the great work!

    luq’s last blog post..How to watch high quality videos on YouTube

  22. Fris on March 20th, 2008 3:49 pm

    Thanks for share this, bro! I’ve just heard Entrecard from this article. I’ll try to use it. Nice! Thx again for this, friend..

    Fris’s last blog post..How To Repairing A Corrupted MMC

  23. Tay on March 20th, 2008 10:47 pm

    Thanks Luq and Fris for your input! I’m glad you both enjoyed this article.

  24. Madhur Kapoor on March 21st, 2008 12:12 pm

    Nice article. I started using it recently and i like it very much.

    Madhur Kapoor’s last blog post..5 Tips to optimize your site for Search Engines

  25. modemlooper on March 31st, 2008 1:24 am

    You get what you put into E card. It’s the way it should be. For all you out there who try to buy E cards on irrelevant blogs needs to stop. Blogrush should just end I have a blog tha gets 10,000 visits a day and blogrush only sends a few people. Its worthless. 

  26. Marketing Graham on April 5th, 2008 11:27 pm

    There is so many of these new programs coming out, is it good or not? Do i need to be the first in? Like you say, hundreds of readers start looking at your Blog, so over time it may be worth it! With catergories..

    Marketing Graham’s last blog post..Links for 2008-04-04 [Digg]

  27. Claude Gelinas on April 14th, 2008 10:38 pm

    My gut feeling is that it really depends on the type of blog — for instance, very specialized blogs might have a hard time getting “truly interested” readers.

  28. David on April 20th, 2008 1:34 pm

    I use Entrecard about the same way that you do.� It is there and it can do no harm while readers come and go.� It’s like StumbleUpon in the sense that visits are quick and loyalty is low or nonexistent.� But it does one other very good thing.� It motivates me to go out and look at blogs.� And I usually become so involved in building my own I forget to do that.� The little banner on the side reminds me to take a break and go blog hopping for a bit. In fact that’s how I got here! And I actually stopped, read and commented. It would have been a ten second visit if my eyes had not landed on this interesting post.

    David’s last blog post..Sunday Morning Thunderstorms

  29. Tay on April 22nd, 2008 2:33 pm

    @David,

    Interesting observations! You’re right, visits are quick and loyalty is usually low, but the widget doesn’t do any harm and encourages activity on other sites and discovering new blogs. I really appreciate that you read and commented! :)

  30. Experiment - Entrecard or $2 Banner Ads on Super Blogging? Grab Yours Now! | Super Blogging on May 5th, 2008 4:48 am

    […] for many months now and written a few posts on it as well (see: Why I’m Using Entrecard and Entrecard: Is It Worth It?). I’m an Entrecard fan – while it doesn’t bring me loads of quality traffic, it has […]

Got something to say?





CommentLuv badge