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Why There’s Nothing Wrong With A Little Bit Of Controversy

March 2, 2008

Creative Commons License photo credit: mAt0s

This is a guest post written by Jason Pereira who blogs at The University Kid and is currently having a RSS contest, where he is giving $150.00 in prizes – check it out!

In my few months blogging, some of my most popular posts have been the ones that were controversial. Note, I did not write them to be controversial, but they ended up becoming so – showing displeasure in a strong way towards something or someone is not a bad thing for your blog at all; in fact, it can become a valuable marketing tool.

As everyone likes lists, here’s why a little bit of controversy is always good:

1) People love a scandal

This is the same reason for why people watch those crappy American soap operas weekly – everyone likes a scandal. Admit it or not, when you hear that there’s been controversy in the blogosphere, you usually immediately head over to see what it was.

Scandals can generate a buzz as you’ll get people discussing it and the various aspects of it; everyone loves to give their opinion on a hot topic, and due to this you’ll not just get visitors to your blog but more importantly some discussion going

2) Expose liars, dishonest marketers and similar scum

The very size of the Internet and the amount of business conducted on it inevitably points to scammers starting to operate; scammers are the scum of the Earth and I’m sure you’d do everything possible in your power to prevent others from being ripped off.

Should you be scammed, something that has happened to nearly every internet marketer, especially those at the beginning of their career, you will want to let others know – blogging about it can help expose those that prefer to engage in fraudulent activities online, and prevent future mishaps. A future Google search will reveal the person’s past demeanors and could potentially save others from a similar fate, which is always good.

3) They’re easy to write

Unlike ‘normal’ blog posts, very little research needs to be done, as you’re not educating anyone but speaking from the heart; as it’s what happened to you, it’s easier to write.

When writing a controversial post about someone you feel has wronged you (or the industry) you do not even have to write classically well, but just get the points across, as well as your opinion and let your readers have some entertainment.

Should you write a controversial post if you find something wrong in the blogosphere (or anywhere else, for that matter)?

Certainly. There is however protocol for writing them; I know I said it didn’t have to be classically written, but you want them to be put up so that they do more good to your blog than harm.

Don’t be vulgar

By all means, be passionate – remember, this is someone that’s irritated you in some way and you’re letting the world know about it; obscene swearing is not required though.

You can be passionate without using the f’s and the b’s – doing too much of that will just make you seem like a rude chap that’s ticked off at the world, and that’s not good at all for your credibility in the blogging world.

Have the ability to back down

This has happened to me a couple of times – I’ve slammed people for what I saw as pretty annoying acts, and then realised that they were new to the internet marketing game or were just misrepresented – something that could make you look a bit foolish.

If you discover you were wrong, or even that you just shouldn’t have been so harsh, make sure you back down, and take it as a learning experience; your readers will have a much higher opinion of you if you do :)

If you wanted to generate some free buzz for your website, controversy is the way to go – just remember to follow the above tips and you should be fine. What are you waiting for? Get cracking!

That’s all for now; hope you enjoyed this guest post. Remember to check out my blog for some fantastic content ;)

If you enjoyed this post, make sure you subscribe to my RSS feed!


8 Responses to “Why There’s Nothing Wrong With A Little Bit Of Controversy”

  1. OldSailor on March 2nd, 2008 4:31 am

    Posts on controversial topics trigger lot of comments and reader interactions and make it more lively.

    OldSailor’s last blog post..Mk82 500 lb Decommissioned Bomb as an Aquarium

  2. Link Love Sunday - Blog Contests, Entrecard and More | Blogging Tips From Blogging Mix - What's up in the Blogosphere? on March 2nd, 2008 6:08 am

    […] Pereira over at TheUniversityKid.com wrote a guest post for SuperBloggingTips.com where he shared Why There’s Nothing Wrong With a Little Bit of Controversy. Find out how controversy could actually help your blog. Jason on his article also gave some useful […]

  3. Mark on March 2nd, 2008 12:53 pm

    Nicely done, Jason. :) My most controversial posts were written from the heart without the intention of trying to arouse argument, which I find kind of funny in a way. Does that mean I have an inner “jerk” trying to get out? LOL Some of hardest things I write can be my responses to comments. I don’t wish to fan the flames, so diplomacy and respect are in order. I just don’t want to sink down to their level.

    Mark’s last blog post..And The Winner Is…

  4. ChiQ Montes on March 2nd, 2008 4:57 pm

    oh well, i don’t have the heart to do something like that yet..

  5. Short Blogging Round Up - Decent Posts Elsewhere | The University Kid on March 3rd, 2008 11:45 am

    […] Super Blogging Tips – Why there’s nothing wrong with a bit of controversy – I’ve done a few controversial posts on here and they’ve been a good success (in terms of traffic and subscribers) – I give you tips on what to do and how to do it […]

  6. egk on March 4th, 2008 2:34 am

    As Jason pointed out, most of the posts out there that create controversy weren’t actually written for that reason, they just developed into a controversy.Good tips though for putting out content that could create a stir!

    egk’s last blog post..Mercedes-Benz USA General Discussion :: 2008 Mercedes CLK 63 AMG Black Series Pictures

  7. BillinDetroit on March 4th, 2008 4:30 am

    One of the purposes of a blog, to me, is to stimulate thought and discussion … and a controversial post will generally accomplish that goal.

    Just think what the result would have been if the members of the 1st Continental Congress had shied away from controversy. We’d still be a nation of sissy tea drinkers!

    BillinDetroit’s last blog post..p-R-0-n

  8. 10 Simple Steps to Increase Your Blog’s Traffic | Super Blogging on April 8th, 2010 9:14 pm

    […] will make out stand out from the vast sea of internet bloggers. See: make money with your talents, start a little controversy, being a unique […]

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