Why There’s Nothing Wrong With A Little Bit Of Controversy
March 2, 2008
In my few months blogging, some of my most popular posts have been the ones that were controversial. Note, I did not write them to be controversial, but they ended up becoming so – showing displeasure in a strong way towards something or someone is not a bad thing for your blog at all; in fact, it can become a valuable marketing tool.
As everyone likes lists, here’s why a little bit of controversy is always good:
1) People love a scandal
This is the same reason for why people watch those crappy American soap operas weekly – everyone likes a scandal. Admit it or not, when you hear that there’s been controversy in the blogosphere, you usually immediately head over to see what it was.
Scandals can generate a buzz as you’ll get people discussing it and the various aspects of it; everyone loves to give their opinion on a hot topic, and due to this you’ll not just get visitors to your blog but more importantly some discussion going
2) Expose liars, dishonest marketers and similar scum
The very size of the Internet and the amount of business conducted on it inevitably points to scammers starting to operate; scammers are the scum of the Earth and I’m sure you’d do everything possible in your power to prevent others from being ripped off.
Should you be scammed, something that has happened to nearly every internet marketer, especially those at the beginning of their career, you will want to let others know – blogging about it can help expose those that prefer to engage in fraudulent activities online, and prevent future mishaps. A future Google search will reveal the person’s past demeanors and could potentially save others from a similar fate, which is always good.
3) They’re easy to write
Unlike ‘normal’ blog posts, very little research needs to be done, as you’re not educating anyone but speaking from the heart; as it’s what happened to you, it’s easier to write.
When writing a controversial post about someone you feel has wronged you (or the industry) you do not even have to write classically well, but just get the points across, as well as your opinion and let your readers have some entertainment.
Should you write a controversial post if you find something wrong in the blogosphere (or anywhere else, for that matter)?
Certainly. There is however protocol for writing them; I know I said it didn’t have to be classically written, but you want them to be put up so that they do more good to your blog than harm.
Don’t be vulgar
By all means, be passionate – remember, this is someone that’s irritated you in some way and you’re letting the world know about it; obscene swearing is not required though.
You can be passionate without using the f’s and the b’s – doing too much of that will just make you seem like a rude chap that’s ticked off at the world, and that’s not good at all for your credibility in the blogging world.
Have the ability to back down
This has happened to me a couple of times – I’ve slammed people for what I saw as pretty annoying acts, and then realised that they were new to the internet marketing game or were just misrepresented – something that could make you look a bit foolish.
If you discover you were wrong, or even that you just shouldn’t have been so harsh, make sure you back down, and take it as a learning experience; your readers will have a much higher opinion of you if you do :)
If you wanted to generate some free buzz for your website, controversy is the way to go – just remember to follow the above tips and you should be fine. What are you waiting for? Get cracking!
That’s all for now; hope you enjoyed this guest post. Remember to check out my blog for some fantastic content ;)