Ideas for Creating Your Perfect eBook
May 22, 2008
This is part two of the series How to Create an eBook Without Spending a Dime (I recommend reading part one first so you’ll know what page we’re on). But basically in part one I taught you how to create an eBook totally free using Google Docs, with step-by-step information. Hopefully you’ve experimented with that a little and got the hang of it. So now that you know how to create your eBook, today we’re going to discuss ideas for what kind of eBook you can make and for what purpose it can serve.
eBooks are an essential part of the web, whether you’d like to admit it or not. Some people find them a waste of time, and some try to collect every eBook they can get their hands on. Either way, mastering the art of creating an excellent eBook is something every blogger should attempt to do.
Ideas for Your eBook
To figure out what kind of eBook you’re going to create, first you need to sit down and determine what purpose you want it to serve. eBooks are very versatile and can be made to effectively work in almost any situation, so take some time out to brainstorm. What do you and your readers need to get out of this eBook? It can be used to make money online, promote your site, build your audience, increase your RSS subscribers, attract traffic, give back to your site’s visitors, create a great portfolio of work, and even package your site’s best articles into one place. Here are a few examples of what an eBook can do using some of the ideas above:
Increasing RSS subscribers: Let’s say you want to increase your blog’s RSS subscribers – writing an eBook on your topic that will be helpful to your readers can be an excellent way to do this. All you have to do is write your eBook, and then place a link to download it that’s only visible in the footer of your RSS feed. This way, readers that want their free eBook will have to subscribe to get it, and then not only will you have more subscribers, but more happy readers.
Promoting your site and attracting traffic: Write an eBook that’s relevant to your niche and will provide good information for others, and include many links and mentions to your blog. In the footer of every page of the eBook, include a credit to you and your site. Then distribute this eBook for free to as many people who want it, and encourage them to do the same – make sure you make it clear they can share this eBook with whoever they like. Your eBook could go viral and get a lot of attention! The goal here? The more eyes who see this eBook, the better.
Giving back to your readers: This one is simple enough. Create an eBook that’s detailed and informative, one that will be relevant to your site’s visitors. Then create a page on your site titled ‘Free eBooks’ and post the link for others to download the eBook for free, no restrictions. Readers appreciate things like that, and although you spend plenty of time creating posts, spending some time creating an eBook will spice things up and make it special.
Obviously, how your eBook is written, its length, what it includes, and all the details about it will depend on its purpose. At the end of the year you might want to take your top ten popular articles and package them in an eBook and give it away as a free reader gift, and that’s all that would be required. But if you’re trying to build an audience, you want to make sure your eBook reaches new eyes and is impressive enough to draw them in to visit your site.
Creating and Marketing a Successful eBook
This is a series, and in the next parts to come, we’ll cover how to make your eBook successful – what to include, what to leave out, and how to make it look nice. We’ll cover how to market and distribute your eBooks, how to upload it to your site and make it possible to download, and even the multiple methods of how you can make money online with one and reap the benefits. If you don’t want to miss out on the future installments to this series, subscribe to Super Blogging in your feed reader or email inbox. It’s easy and free! In the mean time, feel free to ask any questions in the comments and I’ll be happy to help. If there’s anything you’d like to learn in particular about eBooks, don’t hesitate to let me know.
Part 1: How to Create an eBook Without Spending a Dime
Part 2: Ideas for Creating Your Perfect eBook