The Benefits of Writing a Pillar Post
June 11, 2008
Have you ever had a great idea for post, such as one full of dozens of ideas or resources, but been too lazy to compose it? Then you’re really missing out and you better rethink things. Composing a pillar post, or a long and detailed one with a lot of authority, is one of the best things you can do for your blog. I’ve learned this not only by watching other great bloggers, but also from my own experience as well.
Some people think of pillar posts as top ten lists, or lists with five to fifteen points. While those kinds of articles do well with social media and fellow bloggers as well, they’re not true pillar posts – you can call them mini-pillar posts, if you will (an example of a mini-pillar post is 10 Ways to Create Exposure for Your Blog).
A true pillar post is long and contains a LOT of information. One can take several hours to several days or even weeks to write or compile. The first true pillar post here at Super Blogging is one you’ve probably heard of before, considering it’s still our most popular article to date: 75 Ways to Increase Your Site’s Traffic. That post took me tons of research and time, but it was well worth the effort, and I’ll explain why later.
For some other examples of pillar posts:
- 33 Must-Have Firefox Extensions
- 25 Paths to an Insanely Popular Blog
- 45 Photo Editing Tutorials for Photoshop
- 150+ RSS Resources
As you’ve probably guessed, there are more benefits to writing a pillar post than you could imagine. If you’re worried about spending too much time or effort on coming up with one, then quit worrying – like I said, it’s one of the best things you can do to have a successful blog. Here’s why:
1. Bringing in tons of traffic. With the pillar post I recently wrote containing 33 Firefox extensions, I saw tons more traffic with that than I expected. One person stumbled it on StumbleUpon, which led to more people stumbling it, until I saw a huge boost of traffic the first few days, and then a couple hundred new visits to that each day, from StumbleUpon alone. A lot of traffic comes to pillar posts by means of social media, and others blogging about your great new article.
2. Lots of backlinks. Another pillar posts, the 75 Ways to Increase Your Site’s Traffic, was written nearly a year ago – yet it still receives several new links from various blogs all the time. From tiny blogs with hardly any visitors to top A-lister blogs (such as ProBlogger), it has gotten many links. Not only do these links consistently send you new visitors and get you more exposure, but they help you in the eyes and rankings of Google and other search engines as well.
3. Plenty of new exposure. With all the traffic and backlinks you’re getting lately, this means lots of new people are being exposed to your blog and there’s potential that a percentage of them could become loyal readers – and you’re always trying to convert visitors into permanent readers and RSS subscribers. The more people see your name and brand, the more they’ll be curious to check it out or think they’re missing something big – so write all the pillar posts you can and get out there!
4. Creating a portfolio of great work. Whatever reason you’re blogging for, or whatever you intend to do in the future, it’s always good to start creating and building up a portfolio of great work. Your blog makes that easy! If you ever might end up writing for someone, or joining someone in business, it’s excellent to be able to show them all your best work and to impress them with some amazing authority articles.
And there you have it, four prime examples of how a pillar post can help you and your blog. Obviously there are more, but those are the ones to focus on – and if I’m missing anything important, please drop a comment to let me know! Have you written a pillar or authority article? How did you promote it, and how did the results turn out? Share with us in the comments below.
Don’t waste your time anymore – start writing those pillar posts today.