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The Newbie’s Guide To Spectacular Post Titles

August 20, 2008

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This is a guest post by Jason – Jason Pereira blogs at The University Kidgrab the feed!

Good content is everything when running a blog. Well, that’s if you want real people to actually read it, of course.

The problem with most new bloggers is that they may start out with fascinating content, but no one reads it… why? Probably because their post titles aren’t up to scratch, and even though your post may be the greatest blog post of all time, if no one reads beyond the title it’s not worth much.

Here’s some tips to supercharge your post title and thus make sure that people scroll down to see the rest of the post.

Use List Titles

Titles that use list formats usually do well. For example ‘7 Hot Ways To Boost RSS Subscriber Count’ would do far better than just ‘Ways To Get More RSS Subscribers’ – even if the posts are the same!

Lists are not just far easier to read, but also have a better chance of being picked up by other blogs as people read it, debate it and add points of their own.

Over-exaggerate

Don’t do this all the time, as overdoing it will hurt your blog; however a good way to create posts that people read are by using powerful words.

Which title below would you be more apt to read?

DESTROY Your Competition – Read Below!

or

How You Can Better Your Competition

For me, it’s the former. Everyone loves superlatives, especially in the world of blogging – heck, I’d rather ‘destroy’ my competition than just ‘better’ it.

Exact Amounts

If you’re writing a post about increasing metrics, why not show how exactly your tips have benefited you? Here’s another example – which would you be more likely to read?

Learn How I Made $550.00 Yesterday With Craigslist Marketing

or

Make Money On Craigslist

Despite the former being longer, I’d probably opt for it – and this is whether you’re talking about any kind of metric, be it revenue, traffic, subscribers etc.

These are three simple, yet effective ways that I have personally used to make sure that people do click through and read my posts – and guess what, I tend to receive more comments than blogs of a similar level due to this.

Use post titles that appeal to your readers and evoke their emotions and you’ll get them reading, commenting and subscribing. Who said blogging was difficult?

Creative Commons License photo credit: jonrawlinson

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Comments

3 Responses to “The Newbie’s Guide To Spectacular Post Titles”

  1. Lucas on August 22nd, 2008 8:51 pm

    Great post Jason. :) I totally agree with exaggerating, but not too much.

  2. Rajasekaran on November 24th, 2008 11:50 pm

    Thanks Jason for the post title tips.

    Rajasekarans last blog post..Unable to update posts

  3. 10 Simple Steps to Increase Your Blog’s Traffic | Super Blogging on April 8th, 2010 9:15 pm

    […] on all of these little aspects could have a huge impact. See: writing a high quality blog post, spectacular post titles, writing a pillar […]

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