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Think Guest Blogging is A Waste of Time? Think Again.

August 27, 2008

Dan in Extremovision

Attention: This is a guest post by Muhammad Siyab from PuttingBlogsFirst.com. Check out his site for some great blogging tips!

If I told you many of the big players in the blogosphere today started out doing one special thing like worship, wouldn’t you really want to know that thing?

It’s two words: guest blogging.

That’s right. They agreed to give up their BEST content to other blogs, instead of being selfish and keeping it all for themselves for their blogs. If they hadn’t done this in the beginning, they probably wouldn’t have become so popular and huge in the blogging world today. Don’t believe me? Ask any of the big players and they will confirm what I’m saying.

In fact, I will go as far as saying that the traffic received from guest posts on other blogs is FAR better than the traffic from social media. Talking in terms of quality, and target-‘ness’, that is.

A Source of Sustainable Traffic

Guest blogging sets up sources of traffic to your blog which are sustainable, meaning to say that you’ll still get targeted traffic to your blog even weeks after you’ve posted your guest post at a particular blog. This is because even though your guest post is off the front page of that blog, it’s still alive in the archives, which are one of the most visited parts of a blog.

I once did a guest post on John Chow about 4 or 5 months ago. It sure did bring a huge amount of traffic to this blog at that time(the ‘John Chow Effect’), but what was even more satisfying that it still continues to send traffic my way. That’s the power of guest posts.

Guest Blogging Builds up Credibility

Which should be among the top items in your ‘blog todo’ list. Credibility is very important in the blogging world, since that establishes you as a true authority and not just another wannabe.

Remember that your guest post is good enough and of a standard high enough to have been published on a blog by the blog owner. There’s a great post set up for the readers to devour. When that blog’s readers read that post, they’re probably impressed and they come over to YOUR blog and subscribe to your RSS feed. That’s a bond of trust formed between you and a new reader.

Remember, readers are not foolish people. They will go to a blog or website ONLY if it offers something that fulfils a need . And your guest post set up the magnetic field which pulled them towards you. Obviously you’re offering them something they want, and that’s why they’re heading over to your blog!

Guest blogging brings in TARGETED traffic

Yep, it does. While being dug or stumbled or slashdotted does bring in traffic by the hordes, a very minute percentage of that traffic is related or trageted to your blog. 99.5% of that traffic is just for the sake of digging, or stumbling or slashdotting. Naturally, bounce rates for social media traffic are very high.

However, bounce rates for traffic from blogs where you’ve guest blogged are very low. Why? This is because that guest post brings in TARGETED traffic which knows it can get something useful where it is headed. I agree that number may not be as big as the social media one, but we’re talking about quality here, right?

Readers who come over to your blog have read your post and are impressed and are interested in what more you have to offer. What’s more targeted and bull’s eye than that!

Opportunities are Plenty

You probably won’t have to look far to find a blogger who would like guest bloggers to post on their blog. Every blogger could use a little break from their blogging schedules once a while.

And, if your post becomes a hit, that blogger might even consider making you a regular contributor and that’s a great accomplishment!
To learn how to find guest blogging opportunities, read on…

Guest Blogging Adds Diversity to a Blog

It prevents the blog from following a monotonous tune. It adds new and fresh, even controversial views to that blog, and invites reader participation. If you’ve not yet opened up your blog to guest postings, it might be worth to consider your decision again.

How to go About it

You want to guest blog on another blog but don’t know how to begin? No problem. Here’s what you could do:

Firstly, identify the blog you want to guest blog on. Preferably, it should be in the same niche as yours, so you can take full advantage of the traffic from that blog.

Next, explore that blog to see if the owner/blogger has explicitly invited bloggers to guest blog. If that is so, you’ll probably see a ‘Write for Us’ or somewhere.

If you DO find such a link, well and good. Follow the instructions and guidlines the blog owner has lay out and you’re right on track!

However, if unfortunately you DON’T find information on guest blogging, and nor has the blogger publicly invited guest bloggers, your best bet is to send them a polite email asking if you could guest blog. Here’s some tips on writing that email:

  • Make it personal. Address the email like ‘Dear Siyab,’ instead of ‘Dear Owner’.
  • Go straight to the point. If that person runs a busy and popular blog, they’ll not have much time, and so might not read your email if it is very long.
  • Don’t flatter. Flattering the blog owner might seem a good option, but believe me, don’t. It might backfire on you. The owner might think you’re just wanting to take a piece of the traffic pie, instead of adding something valuable to the blog.
  • Don’t forget to mention your own blog(s) and what it’s about. Also, give a brief description of your own blog(s). Again, make it short.

Another tip: Don’t approach just one blogger. Approach several in your niche. Say eight or ten. Why? Because some will definitely refuse your proposal, due to various reasons. Even then, one or two may accept. Even if ALL of them refuse, try again, and this time try blogs that are less popular.

I’ll stop my babbling now and let you have the floor. Go on, speak your mind!

Author Box: Hi! I’m Muhammad Siyab, and I blog at www.PuttingBlogsFirst.com (Laser Targeted Advice for Fantastic Blogging). If you’re new to blogging, check out the starter’s guide to blogging too!

Creative Commons License photo credit: The Infamous Gdub

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Comments

16 Responses to “Think Guest Blogging is A Waste of Time? Think Again.”

  1. Debby Phillips on August 27th, 2008 8:53 am

    I agree that guest posting can be very beneficial. If you make a guest post on a blog that has a lot of traffic, it could be very beneficial to your site or blog. It also creates “brand” awareness.

  2. Muhammad Siyab on August 27th, 2008 9:19 am

    Thanks for publishing the post, Tay! I thought you had forgotten all about it! :)

    Muhammad Siyabs last blog post..How To Establish a Regular Posting Pattern Using ‘Filler Posts’

  3. James Chartrand - Men with Pens on August 28th, 2008 12:38 pm

    Ayup. Guest posting works. We wrote a whole series on everything you wanted to know about guest posting here:

    http://menwithpens.ca/category/best-of-mwp/guest-posting

  4. Lucas on August 30th, 2008 9:56 pm

    Great post. Guest posting really works wonders, especially if you’re looking to attract more visitors. You just have to make sure that your guest posts are topnotch, or else it might do more harm than good.

    Lucass last blog post..Saturday Link Bits – 30 August 2008

  5. Andre Thomas on August 31st, 2008 5:14 am

    These are awesome tips. I’ve never done any guest blogging before but I think I’ll approach a few bloggers and offer them my service after reading this post.

    Andre Thomass last blog post..Reeling Your Readers In (Capture Their Attention and Hang on to It)

  6. Barry Wise on September 1st, 2008 9:32 am

    Great tips, thanks! I haven’t submitted any guest posts because I wanted to keep all the content on my own blog, but guest posting makes sense … going to try it

    Barry Wises last blog post..Photos From Our Day Trip to Hacklebarney Park, New Jersey

  7. Koka Sexton on September 2nd, 2008 8:29 pm

    Great post. So many bloggers would be willing to have guest posts to free up their time. Maybe I should look into that? I am currently asking for guest posts on a new local blog I started that is amazingly getting a lot of traction for only being active for a week. It’s like a new niche that for some reason was never prospected until now I guess since I just wrote about it. I think the tips you have given me are finally paying off Tay. Thank you for putting the work into this site, you are an inspiration!

    Koka Sextons last blog post..Make Money Online – Become the Mayor

  8. Waken | NetBizSimplified on September 10th, 2008 2:26 pm

    Well, I’ve heard that it works to drive traffic and increase credibility but finding related blogs to Guest Blog aren’t that easy. Really..

    Waken | NetBizSimplifieds last blog post..Example Of An OTO In Action (One Time Offer Analysis)

  9. Seo Tips on September 13th, 2008 7:22 am

    Great tips, thanks! I haven’t submitted any guest posts because I wanted to keep all the content on my own blog, but guest posting makes sense … going to try it

    You can also get more details hare..

    Seo Tipss last blog post..Difference between SEO and SEM

  10. Bruce | englisch intensivkurs on September 15th, 2008 2:31 am

    A guest blogger would help in taking the load off a regular blogger, perhaps use this as a bargaining chip when approaching other bloggers.

    Bruce | englisch intensivkurss last blog post..Heute behandeln wir einige Weisheiten für das tägliche Leben

  11. Tom - StandOutBlogger.com on September 16th, 2008 6:47 am

    I have done a fair bit of guest posting in the past, and had mixed results. I think a lot of it comes down to making the right decision on where to guest blog!

    Tom – StandOutBlogger.coms last blog post..Why You Need To Keep Track Of Your Affiliate Programs

  12. Tay on September 24th, 2008 6:48 pm

    Thanks everyone.

    I’m going to try doing some more guest posting myself, as I’ve always believed it’s one of the best ways to spread yourself out among other bloggers and increase your web presence and readership. And like Tom said, you’ve got to choose the blogs your posts are featured on correctly – that plays a key role in it.

    Good luck to everyone who is deciding to increase their rate of guest posting. Let us know how it goes!

  13. Rajasekaran on December 14th, 2008 9:17 am

    Great post siyab.For who want load of traffic to their blog, guest post on popular blogs will work.

    Rajasekarans last blog post..People’s anger and fire order

  14. crazy blogger on October 23rd, 2009 9:31 pm

    guest posting can be very beneficial.it can give us some unique content that drives traffic and also helps in seo

  15. Adriana constantin on March 18th, 2010 9:32 am

    Whoever believes that guest posting is a bad idea does not know much about blogging . It does help out a lot in both building credibility and back links, not to mention new fresh content on your blogs.

  16. SEO Transator on June 25th, 2010 5:42 pm

    When approaching the blogger, I wouls also highlight what added value your gest blogging brings to HIS site – for example, you might have some skills that are complementary to his skills. For example, I bring my skills in website translation to SEO bloggers who may know much more than I will ever know on that subject… but who have no idea about the problems of website localization. Complementary skills are always something that a good blogger will be looking for, as it will certainly enrich his own blog.

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