Decrease Your Posting Frequency
September 18, 2008
One of the main decisions bloggers have to debate over is their posting frequency – how much is too much, and how little is too little.
You have to find the perfect balance for yourself and for your readers, which isn’t always easy. Posting too often can get annoying because it means you won’t have as much time to put more quality into what you write, you’ll run out of topics faster, and your readers won’t be able to keep up. However, if you don’t post enough it will leave your readers always wanting more information, and eventually they’ll leave your blog and go seek it somewhere else.
Usually blogs will tell you both sides of the situation and the pros and cons of each, and delve more into the basics that I listed above. However, they’re not often going to give you a solution. But my solution for you is simple – try decreasing your posting frequency.
This might be the opposite of what you were thinking. How does decreasing your posting frequency help? Well believe it or not, readers aren’t always expecting new content from you every single day. In fact, most of them don’t even check their subscriptions or favorite blogs on a daily basis. The more you post, the more it burdens them with. And if it’s not necessary to churn out new content as often, then why waste your valuable ideas when you could space them out more and only post every couple of days, or even less depending on your blog?
And if you don’t have to spend so much time writing, you won’t burn out as easily. Always worrying about updating your blog, coming up with new ideas, and fitting even more into your already busy schedule leads to a lot of undue stress. With a couple extra days of relaxation you’ll feel even more motivated and inspired, as well as having more time to write better quality articles that your readers will appreciate even more.
If you’re unsure, just try it out. Gradually decrease your posting frequency little by little – no sudden changes! – and closely monitor your statistics. More than likely you will find that your traffic levels and subscriber count don’t drop, and they might in fact even start to increase. Of course, it depends on the niche of your blog and the specific requirements of your readers and yourself, but maybe by decreasing your posting frequency you’ll be a little closer to achieving that balance all bloggers strive for.
Have you ever decreased your posting frequency? Let us know, and tell us how it worked out for you. I’d love to hear from you, and at some point might even compose an article about reader experiences. Thanks!