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SEO & Web Design – They Go Hand-in-Hand

February 18, 2013

The online experts don’t differentiate between SEO and web design much, as they consider them to be highly interlinked. Contrary to what the majority of people believe, SEO and web design are not two separate processes. Specifically, developers create a site and then SEOs optimize it with the help of link-building and content-writing.

Good web design and an effective SEO strategy are tied together and cannot exist without each other. No matter how effective your SEO strategy is, it is more likely to fail if it’s not backed by good web design. We need to understand that the net users today have become more demanding and they don’t like to index pages on your site to find something. They prefer convenience and thus a user-friendly and attractive web design will surely impress the visitor and force them to visit your site again and again. Among the most important SEO aspects that one should consider while designing the website is how easily the search engine crawler will navigate through the web pages. You can easily determine this by running a check on how many web pages of your site are indexed by the search engine when people visit your site. A quick way through which you can do this is by entering “site:” followed by the URL of your website in Google. This will show all the web pages that Google has indexed from your website. However, you might see the results fluctuating widely, something even by thousands of pages. You can also use Google Analytics to get more accuracy.

Even blogging engines like WordPress have developed tools to beautify blogs and design them well; this is why you will see some of the best WP plugins online. The SEO buzz that is floating around due to high potential and usability of these tools has prompted web masters to devise even more effective strategies. In crux, you must know how many web pages you want to be indexed from your site. The number that you obtain from text will not match this exactly, but if it differs widely then you might have a problem. This clearly suggest that the search engines are struggling to navigate your website for reasons that can range from poor navigation of the site to presence of dead links, etc. Thus, the use of Google Analytics is preferred, as it will help you to pinpoint your problems and allow you to fix them.

An aspect that the search engine spiders tend to look at when they generate their rankings is how “popular” the website is. Links can be considered as an important benchmark in this regard; however, all links come with various degrees of power and effectiveness. The best links are the ones that come from trusted sources and the quality of the sites that are producing content on a regular basis. Influencing or encouraging links from these sorts of sources is the key for any SEO campaign. A badly designed website is going to put off most of the quality link sources from giving them the crucial recommendation that the search engine spiders are looking for. It is better you encourage people to visit your site and take feedback from them regarding navigation and usability of your website. If you are able to make an eye-catching or easy-to-navigate website, it will surely boost your search engine rankings.

Again, SEO is a complex process and it’s not as easy as it sounds. You need to have the correct combination of SEO tools in the form of link-building and content-writing. Quality content in any website is a must. If you want more information on web design and SEO, you must read articles from some of the top SEO directories.

About the Author: Anzer Khan is a professional writer and has written more than 4,000 articles on various niches. An avid writer and keen learner, he is also a tech lover. You should also look out for his tech reviews online.

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