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How Blogging Can Make You Marketable on LinkedIn

February 19, 2013

When you are looking for ways to boost yourself professionally online, you can do so with a combination of running your own blog and creating and completing a LinkedIn profile of your own. LinkedIn is a professional network online that allows you to easily connect with potential associated businesses and partners and even your own current colleagues. When you combine blogging and LinkedIn, you will become more marketable and appealing to potential investors, employers and even business partners.

Creating an Identity

Creating a LinkedIn profile and a blog allows you to develop an identity of your own online. Having a professional identity is a way for you to set yourself apart from potential competitors who are looking for the same job as you or who are interested in becoming successful in the same niche as you. When you have your own professional identity online, it is much easier to become recognized as a reliable source or individual in the market you represent.

Sharing Your Voice

When you have a blog of your own, updating it consistently and sharing your voice will allow you to connect with an audience while growing a network of online followers and potential clients or customers. The more you blog and update your LinkedIn profile, the more relevant you will appear to potential employers and those in business looking to work together.

You can also share your updates within the LinkedIn platform itself, helping to spread the awareness of your blog and all of the content you have to offer.

Search Engines

Using a blog is a great way to get your name within search engines such as Google, Yahoo! and Bing. When you use your blog to promote specific keywords and to boost your name within search engines, you will gain credibility and become more marketable professionally whether you are seeking new business ventures or employment opportunities. Because most employees will conduct an online search of your name before you are hired, it is important to consider your image within your blog and on your LinkedIn profile.

Increase Your Net Worth and Value

If you operate a successful blog, you will have the ability to generate an income and a new revenue stream from potential advertisers, even by selling your own products or services. The more you blog and promote your work within LinkedIn, the more potential investors or sponsorship deals you will be offered.

Author Bio: This article was submitted by Victoria Wu, a blogger for InternetServiceProvider.net. She is an expert writer in economy, job searching and marketability.

References: http://blog.hubspot.com/blog/tabid/6307/bid/23454/The-Ultimate-Cheat-Sheet-for-Mastering-LinkedIn.aspx

Why You Should Use Twitter

March 23, 2009

twitter logo

Twitter has been the newest and biggest thing on the web for some time now, and yet still many people haven’t signed up, while others don’t even know what it is. For a quick summary, read the definition of Twitter as found on their support page:

Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent messages. People write short updates, often called “tweets” of 140 characters or fewer. These messages are posted to your profile or your blog, sent to your followers, and are searchable on Twitter search.

You can update and manage your Twitter account on the web, or even get an application for it to use on your phone or other portable device. This makes Twitter always available as a handy on-the-go resource, and you’re always able to keep in touch whenever needed.

Using Twitter, you can follow other users who you want to keep up with, as well as gather your own following. You can communicate with other users through private message or by @replies, which are done through the “tweet” messages themselves. As you see, Twitter is a great social networking site which can be used to do many different things. I will share some of the top reasons with you from a blogger’s point of view.

Promoting Your Blog/Site

Twitter can be used nearly better than any other social networking system to promote your visibility and reach on the web. Gathering a stream of followers is simple if you have people who are interested in what you have to say, and increasing your amount of followers is as easy as word of mouth and updating. Not only that, but putting yourself out there in front of all of these users is more simple than posting a 140 character message. If you’ve already got a blog, converting your current visitors to Twitter followers won’t be too hard.

After you have people who are keeping up with your Twitter account, you can share information about your blog and posts you have made by “tweeting” them, which in turn draws more visitors and pageviews to your site. And apart from that, it also increases the interactivity and closeness you have with your niche and your readers.

Twitter can also be used as a source to draw in new readers to your blog, not just as a way to provide interest for the old ones. As your presence on Twitter grows, so does the amount of traffic and new readership coming in to your site.

Getting to Know Your Readers

Twitter can be a fantastic way to develop relationships with other bloggers and your visitors. Don’t just make Twitter an extension of your blog, make it something a little more – bring your activity there down to a more personal level. Let your readers get to know another side of you there. And make sure you focus on your readers as well, and get to know them too. Ask questions where you value people’s honest opinions, and whenever you receive a message or a reply, take time to read it and respond if you can. Help as many of your followers as possible. Use any feedback you get to better your blog, your content, and what your site provides.

Learning New Things

And last but not least, use Twitter to broaden your knowledge and experiences. Keep up with and follow any person whose updates teach you about things you didn’t know before, and ask questions whenever you need to. If you have a following on Twitter and you need help with something or would like an opinion, just post an update discussing it. Twitter is one big caring, helping community. Give as much as you can to your followers and they’ll be happy to help you out whenever that time comes.

To learn more about how to use Twitter alongside your blog, read How I Use Twitter to Promote My Blog. And if you’d like to follow SuperBloggingTips.com on Twitter, you may do that here. Post your Twitter profiles in the comments box so we can follow you as well! And if you have any questions, feel free to ask. :)

Think Guest Blogging is A Waste of Time? Think Again.

August 27, 2008

Dan in Extremovision

Attention: This is a guest post by Muhammad Siyab from PuttingBlogsFirst.com. Check out his site for some great blogging tips!

If I told you many of the big players in the blogosphere today started out doing one special thing like worship, wouldn’t you really want to know that thing?

It’s two words: guest blogging.

That’s right. They agreed to give up their BEST content to other blogs, instead of being selfish and keeping it all for themselves for their blogs. If they hadn’t done this in the beginning, they probably wouldn’t have become so popular and huge in the blogging world today. Don’t believe me? Ask any of the big players and they will confirm what I’m saying.

In fact, I will go as far as saying that the traffic received from guest posts on other blogs is FAR better than the traffic from social media. Talking in terms of quality, and target-‘ness’, that is.

A Source of Sustainable Traffic

Guest blogging sets up sources of traffic to your blog which are sustainable, meaning to say that you’ll still get targeted traffic to your blog even weeks after you’ve posted your guest post at a particular blog. This is because even though your guest post is off the front page of that blog, it’s still alive in the archives, which are one of the most visited parts of a blog.

I once did a guest post on John Chow about 4 or 5 months ago. It sure did bring a huge amount of traffic to this blog at that time(the ‘John Chow Effect’), but what was even more satisfying that it still continues to send traffic my way. That’s the power of guest posts.

Guest Blogging Builds up Credibility

Which should be among the top items in your ‘blog todo’ list. Credibility is very important in the blogging world, since that establishes you as a true authority and not just another wannabe.

Remember that your guest post is good enough and of a standard high enough to have been published on a blog by the blog owner. There’s a great post set up for the readers to devour. When that blog’s readers read that post, they’re probably impressed and they come over to YOUR blog and subscribe to your RSS feed. That’s a bond of trust formed between you and a new reader.

Remember, readers are not foolish people. They will go to a blog or website ONLY if it offers something that fulfils a need . And your guest post set up the magnetic field which pulled them towards you. Obviously you’re offering them something they want, and that’s why they’re heading over to your blog!

Guest blogging brings in TARGETED traffic

Yep, it does. While being dug or stumbled or slashdotted does bring in traffic by the hordes, a very minute percentage of that traffic is related or trageted to your blog. 99.5% of that traffic is just for the sake of digging, or stumbling or slashdotting. Naturally, bounce rates for social media traffic are very high.

However, bounce rates for traffic from blogs where you’ve guest blogged are very low. Why? This is because that guest post brings in TARGETED traffic which knows it can get something useful where it is headed. I agree that number may not be as big as the social media one, but we’re talking about quality here, right?

Readers who come over to your blog have read your post and are impressed and are interested in what more you have to offer. What’s more targeted and bull’s eye than that!

Opportunities are Plenty

You probably won’t have to look far to find a blogger who would like guest bloggers to post on their blog. Every blogger could use a little break from their blogging schedules once a while.

And, if your post becomes a hit, that blogger might even consider making you a regular contributor and that’s a great accomplishment!
To learn how to find guest blogging opportunities, read on…

Guest Blogging Adds Diversity to a Blog

It prevents the blog from following a monotonous tune. It adds new and fresh, even controversial views to that blog, and invites reader participation. If you’ve not yet opened up your blog to guest postings, it might be worth to consider your decision again.

How to go About it

You want to guest blog on another blog but don’t know how to begin? No problem. Here’s what you could do:

Firstly, identify the blog you want to guest blog on. Preferably, it should be in the same niche as yours, so you can take full advantage of the traffic from that blog.

Next, explore that blog to see if the owner/blogger has explicitly invited bloggers to guest blog. If that is so, you’ll probably see a ‘Write for Us’ or somewhere.

If you DO find such a link, well and good. Follow the instructions and guidlines the blog owner has lay out and you’re right on track!

However, if unfortunately you DON’T find information on guest blogging, and nor has the blogger publicly invited guest bloggers, your best bet is to send them a polite email asking if you could guest blog. Here’s some tips on writing that email:

  • Make it personal. Address the email like ‘Dear Siyab,’ instead of ‘Dear Owner’.
  • Go straight to the point. If that person runs a busy and popular blog, they’ll not have much time, and so might not read your email if it is very long.
  • Don’t flatter. Flattering the blog owner might seem a good option, but believe me, don’t. It might backfire on you. The owner might think you’re just wanting to take a piece of the traffic pie, instead of adding something valuable to the blog.
  • Don’t forget to mention your own blog(s) and what it’s about. Also, give a brief description of your own blog(s). Again, make it short.

Another tip: Don’t approach just one blogger. Approach several in your niche. Say eight or ten. Why? Because some will definitely refuse your proposal, due to various reasons. Even then, one or two may accept. Even if ALL of them refuse, try again, and this time try blogs that are less popular.

I’ll stop my babbling now and let you have the floor. Go on, speak your mind!

Author Box: Hi! I’m Muhammad Siyab, and I blog at www.PuttingBlogsFirst.com (Laser Targeted Advice for Fantastic Blogging). If you’re new to blogging, check out the starter’s guide to blogging too!

Creative Commons License photo credit: The Infamous Gdub

Ideas for Creating Your Perfect eBook

May 22, 2008

This is part two of the series How to Create an eBook Without Spending a Dime (I recommend reading part one first so you’ll know what page we’re on). But basically in part one I taught you how to create an eBook totally free using Google Docs, with step-by-step information. Hopefully you’ve experimented with that a little and got the hang of it. So now that you know how to create your eBook, today we’re going to discuss ideas for what kind of eBook you can make and for what purpose it can serve.

eBooks are an essential part of the web, whether you’d like to admit it or not. Some people find them a waste of time, and some try to collect every eBook they can get their hands on. Either way, mastering the art of creating an excellent eBook is something every blogger should attempt to do.

Ideas for Your eBook

To figure out what kind of eBook you’re going to create, first you need to sit down and determine what purpose you want it to serve. eBooks are very versatile and can be made to effectively work in almost any situation, so take some time out to brainstorm. What do you and your readers need to get out of this eBook? It can be used to make money online, promote your site, build your audience, increase your RSS subscribers, attract traffic, give back to your site’s visitors, create a great portfolio of work, and even package your site’s best articles into one place. Here are a few examples of what an eBook can do using some of the ideas above:

Increasing RSS subscribers: Let’s say you want to increase your blog’s RSS subscribers – writing an eBook on your topic that will be helpful to your readers can be an excellent way to do this. All you have to do is write your eBook, and then place a link to download it that’s only visible in the footer of your RSS feed. This way, readers that want their free eBook will have to subscribe to get it, and then not only will you have more subscribers, but more happy readers.

Promoting your site and attracting traffic: Write an eBook that’s relevant to your niche and will provide good information for others, and include many links and mentions to your blog. In the footer of every page of the eBook, include a credit to you and your site. Then distribute this eBook for free to as many people who want it, and encourage them to do the same – make sure you make it clear they can share this eBook with whoever they like. Your eBook could go viral and get a lot of attention! The goal here? The more eyes who see this eBook, the better.

Giving back to your readers: This one is simple enough. Create an eBook that’s detailed and informative, one that will be relevant to your site’s visitors. Then create a page on your site titled ‘Free eBooks’ and post the link for others to download the eBook for free, no restrictions. Readers appreciate things like that, and although you spend plenty of time creating posts, spending some time creating an eBook will spice things up and make it special.

Obviously, how your eBook is written, its length, what it includes, and all the details about it will depend on its purpose. At the end of the year you might want to take your top ten popular articles and package them in an eBook and give it away as a free reader gift, and that’s all that would be required. But if you’re trying to build an audience, you want to make sure your eBook reaches new eyes and is impressive enough to draw them in to visit your site.

Creating and Marketing a Successful eBook

This is a series, and in the next parts to come, we’ll cover how to make your eBook successful – what to include, what to leave out, and how to make it look nice. We’ll cover how to market and distribute your eBooks, how to upload it to your site and make it possible to download, and even the multiple methods of how you can make money online with one and reap the benefits. If you don’t want to miss out on the future installments to this series, subscribe to Super Blogging in your feed reader or email inbox. It’s easy and free! In the mean time, feel free to ask any questions in the comments and I’ll be happy to help. If there’s anything you’d like to learn in particular about eBooks, don’t hesitate to let me know.

Part 1: How to Create an eBook Without Spending a Dime
Part 2: Ideas for Creating Your Perfect eBook

Creative Commons License photo credit: Pear Biter

Experiment – Entrecard or $2 Banner Ads on Super Blogging? Grab Yours Now!

May 5, 2008

I’ve been using Entrecard for many months now and written a few posts on it as well (see: Why I’m Using Entrecard and Entrecard: Is It Worth It?). I’m an Entrecard fan – while it doesn’t bring me loads of quality traffic, it has helped me find new blogs and in return increased the exposure of my own blog and put it in front of more eyes. However, I figured it’s time to switch things up a bit and try a little experiment. This doesn’t mean that Entrecard is gone from this blog permanently, but I’m going to put something else in its place for the time being – and that would be one more 125×125 ad. There’s a secret though: it costs just $2!

You may have noticed that 125×125 ads on Super Blogging are $25 a month, which is still a reasonable price – but why on earth would I sell one for $2? Fact 1: This ad is going to be below the fold, but still visible to anyone who reads the content. Fact 2: It’s $2 per week, which in turn equals out to be less than 0.3 cents a day. Fact 3: Hundreds of people have clicked on that Entrecard widget, and I figured it’s now time to give those visitors to you – my readers.

This is merely but an experiment, and after I retire it I have others in mind. But this is definitely something to take advantage of! $2 is virtually nothing when it comes to advertising, so you’ve got everything to gain. Here are the rules: a), You can only order one week at a time. I don’t want one person taking over this deal, and I’m not sure how long the experiment will last. b), There will be a waiting list, for week one, week two, week three, and so on. Even if the spot is already taken, you can go ahead and order and be placed on the immediate waiting list for your 125×125 ad to be shown. Entrecard users and Super Blogging visitors alike can take advantage of this one!

So, in effect of this experiment, the Entrecard widget has been temporarily removed and replaced with a 125×125 ad spot that can be bought out for a minuscule price of $2 a week. Interested in buying? Go ahead and comment or email me letting me know that you’re taking part, and the details to your banner (URL and where it links to). Remember, this deal isn’t going to last forever and I DO NOT save spots for anyone, so if you want this, you’ve got to hurry and grab it now! Enjoy, and thanks for taking part in the experiment (which I will explain the reasons for and give all the details on once it’s over).

Click here to view other soon-to-expire advertising deals.

Creative Commons License photo credit: Tracy O

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